Digital Transformation & CRM Malta | Digitalise Your SME
Digitalisation Grants Malta

AI Automation & CRM Systems MaltaMore customers.
Less manual work.

Build the CRM, automation, custom software and customer systems your business needs, with government support potentially available for qualifying digital investments. Current Digitalise your SME support can cover up to 50% of eligible expenditure in Malta and 60% in Gozo, subject to approval.

See What We Build

Free initial consultation · No funding guarantee · Eligibility depends on your business and project

€25,000minimum Digitalise your SME grant
€120,000standard maximum grant
Up to 50%of eligible expenditure in Malta
Up to 60%of eligible expenditure in Gozo
DIGITALISE YOUR SME MALTA 2026

Government support for serious
digitalisation projects.

The current Digitalise your SME Call 2 helps qualifying SMEs invest in software, AI, cloud systems, cybersecurity, analytics and other digital solutions.

💶 €25,000
Minimum Grant

The scheme is aimed at substantial digitalisation investment, not small standalone purchases.

📈 €120,000
Standard Maximum Grant

A 7% flat-rate contribution toward eligible indirect costs also applies within the scheme structure.

🏝️ Malta 50% · Gozo 60%
Aid Intensity

Up to 50% of qualifying eligible expenditure in Malta, and up to 60% in Gozo, subject to scheme rules and approval.

Advanced technology top-up. An additional 10 percentage-point aid intensity may apply on specific eligible items involving AI, cybersecurity, IoT, big data analysis, cloud computing or quantum technology, subject to scheme conditions and budget availability. A further 5 percentage-point top-up may apply where the applicant satisfies the scheme's Digital Intensity criteria. Neither top-up is guaranteed, and they apply to qualifying specific items rather than automatically to an entire project.

AI threshold. Call 2 also includes an additional AI-related threshold of up to €100,000 for eligible AI interventions, subject to the scheme conditions. This is separate from, and should not be confused with, the standard €120,000 grant ceiling.

Funding eligibility and approval are determined solely by the relevant government authority. Malta Digital does not guarantee grant approval. Eligible applicants are Micro, Small and Medium-sized Enterprises, subject to the scheme's eligibility and exclusion rules.

THE PROCESS

Five simple steps.
From enquiry to growth.

We make the whole journey simple. You focus on your business. We handle the technology, the paperwork, and the delivery.

1🔍
Understand the Business

We look at what is currently manual, disconnected or costing your team time.

2📋
Design the System

We identify what should be connected, automated or rebuilt and define the project scope.

3💶
Check Funding Fit

We identify which parts of the proposed investment may fit the current scheme and prepare the technical project information required from our side. The funding authority determines eligibility and approval.

4🔧
Build & Connect

We build the approved systems, integrations and automations in agreed stages.

5📈
Launch & Improve

Your team is onboarded, systems are tested and the project moves into live use.

DIGITALISATION FUNDING EXAMPLES

What could funding look like?

Illustrative examples only, based on the current Digitalise your SME aid intensity. Actual figures depend on your approved eligible expenditure.

Example 1 · Malta
Eligible digital investment€50,000
Standard aid intensityUp to 50%
Potential grantUp to €25,000
Remaining eligible investment€25,000

Example assumes all €50,000 shown is approved eligible expenditure.

Example 2 · Gozo
Eligible digital investment€50,000
Standard aid intensityUp to 60%
Potential grantUp to €30,000
Remaining eligible investment€20,000

Example assumes all €50,000 shown is approved eligible expenditure.

Example 3 · Custom Project
Project€75,000+
Potential grantAssessed individually

We separate eligible digital investment from non-eligible services before discussing potential support.

These are illustrations only. Actual grant values depend on the applicant, approved expenditure, aid intensity, de minimis position, assessment, budget availability and Grant Agreement.

COMPLETE GROWTH & AUTOMATION SYSTEM

Complete Digital Transformation
for Maltese Businesses

From €50,000+

Your customer system, CRM, automation, staff tools and digital infrastructure built around the way your business works.

Instead of running enquiries in WhatsApp, customers in spreadsheets, bookings somewhere else and staff processes manually, we connect the parts of your business that should work together. One team plans it, builds it and connects it.

WHAT IT CAN INCLUDE

Business Automation Malta.
CRM Systems. Custom Software.

Every digitalisation project is different. Here is what a Complete Growth & Automation System can bring together, organised around the outcome it delivers.

📣
1. Get more enquiries
Website, landing pages & tracking

Premium website, landing pages, forms, an enquiry system, conversion tracking, Meta setup and Google tracking. Under Digitalise your SME, fees relating to design, marketing and any other consultancy work are not eligible.

🗄️
2. Stop losing leads
CRM Systems Malta

CRM, customer records, sales pipeline, lead assignment, reminders, automated follow-up, quote tracking and customer history. See every enquiry and customer in one place, know what stage each opportunity is at and make sure nobody gets forgotten.

⚙️
3. Automate repetitive work
Business Automation Malta

We automate the work your team repeats every day: enquiry routing, bookings, confirmations, reminders, document requests, customer onboarding, payment reminders, internal tasks, notifications, reporting, reviews and renewals.

🔐
4. Customer / member / client system
Customer Portal Malta

Give customers one place to log in, make bookings, upload documents, check progress, receive updates, make payments or manage their account. Built as a Customer System, Client System, Member System or Booking System, whichever fits your business.

🖥️
5. Run the business from one place
Staff dashboard & operations

Bookings, jobs, tasks, customer records, documents, approvals, permissions, workflows, activity and reporting, all managed from a single staff dashboard.

🤖
6. AI where it actually helps
AI Automation Malta

Customer support, document processing, data extraction, lead qualification, an internal knowledge assistant, smart workflows and summarisation. We don't add AI just to sound advanced.

☁️
7. Cloud & security
Cloud Solutions & Cybersecurity Malta

Secure cloud systems, access permissions, authentication, backups, cybersecurity and audit trails.

📊
8. Data & reporting
Management reporting

Leads, sales, bookings, customer activity, conversions, operations and management reports, so decisions are based on real numbers.

Project timelines depend on complexity. Smaller systems may take weeks, while substantial custom transformations are delivered in planned stages.

INDUSTRIES

What does this look like
for your industry?

Every industry has different challenges. Here is exactly what we build, and what it means for your type of business.

Hotels, restaurants & tourism businesses

OTA commissions are eating your profit. Guests are asking the same questions over and over. Your team is drowning in admin. We fix all of this.

Direct booking system: no more 20-30% commissions to OTAs
AI guest assistant: handles enquiries in Maltese and English, 24/7
Automated check-in and pre-arrival communication
Review collection automation after every stay
Revenue dashboard: all channels, one screen, live
Possible outcomes
  • More direct bookings, less dependence on OTA commissions
  • Faster response to guest enquiries
  • Fewer manual booking calls for your front desk
  • Clearer, live view of revenue across channels

Clinics, practices & health professionals

Your receptionist should not be spending half their day on the phone. Your patients should not be waiting on hold. And every no-show is lost revenue.

Online booking via website and WhatsApp, 24 hours a day
Automated SMS and WhatsApp reminders at 72h, 24h, and 2h before appointment
Patient portal: forms, history, and updates online
Unified patient record system: everything in one place
Practitioner daily schedule sent automatically at 7am
Possible outcomes
  • Fewer no-shows with automated reminders
  • Faster enquiry response outside reception hours
  • Clearer, unified patient records
  • Reduced repetitive admin for your front desk team

Shops, boutiques & retail businesses

Your shop is open 8 hours a day. Your online store can be open 24/7. Most Maltese retail businesses are leaving significant revenue on the table by not selling online.

Professional e-commerce store: sell online locally and internationally
Inventory management: always know what you have in stock
Customer loyalty system: reward repeat buyers automatically
Automated abandoned cart and follow-up emails
Sales analytics dashboard: know your best products and customers
Possible outcomes
  • More direct online sales alongside your shop
  • Clearer stock visibility across channels
  • Easier customer updates through automated follow-up
  • Better management reporting on best sellers and customers

Construction, trades & contractors

Quotes taking too long. Clients not being updated. Invoices being chased manually. Projects going over budget because nothing is tracked properly. Sound familiar?

Automated quote generation: send professional quotes in minutes
Project tracking portal: clients see progress without calling you
Invoice and payment automation: get paid faster
Subcontractor management: schedules, documents, and compliance in one place
Professional website: stand out and win more business
Possible outcomes
  • Faster quotation process
  • Fewer client calls chasing project status
  • Faster invoice payment with automated reminders
  • Clearer visibility of every job in progress

Any business with clients, bookings, or processes

If your business manages clients, takes appointments, processes orders, or has repetitive admin work, we can improve it. Industry does not matter. Results do.

Free consultation to identify your biggest opportunities
Custom audit of your current systems and workflows
Tailored proposal designed around your specific business
Funding eligibility assessment for your project type
End-to-end delivery with full training and support
Possible outcomes
  • Reduced repetitive admin
  • Faster enquiry response
  • Clearer customer records
  • Better management reporting
EXAMPLE TRANSFORMATIONS

What this could look like
in your business.

These are illustrative scenarios showing the kind of change a connected system can bring, not documented client results.

BEFORE
Example: Professional Services Firm
Example scenario · Professional Services
  • Reception staff taking calls for most of the day
  • New client enquiries waiting a long time for a reply
  • Clients calling constantly for case updates
  • Appointments booked manually in a diary
  • No visibility into leads or conversion rates
→
AFTER
Example: same firm, connected systems
CRM + Client Portal + Online Booking
  • Faster response to new enquiries
  • Clients log in to a portal to see their own case
  • Online booking with automated confirmations
  • Live dashboard showing leads and pipeline
  • Fewer calls chasing status updates
BEFORE
Example: Boutique Hotel
Example scenario · Hospitality
  • A large share of bookings coming through OTA commissions
  • Guest queries answered manually via WhatsApp all day
  • Check-in taking several minutes per guest
  • Revenue tracked across separate spreadsheets
  • No consistent review collection process
→
AFTER
Example: same hotel, direct booking
Direct Booking + Guest Messaging + Digital Check-in
  • Direct booking site reducing dependence on OTAs
  • Faster, consistent responses to guest queries
  • Guests check in digitally before arrival
  • Live revenue dashboard across all channels
  • Automated review requests after every stay
BEFORE
Example: Dental Clinic
Example scenario · Clinics
  • Reception handling all calls, with queues at peak times
  • A noticeable no-show rate affecting the day's schedule
  • Patient files split across paper records and systems
  • Follow-up appointments booked manually after each visit
  • Practitioners finding out their schedule on arrival
→
AFTER
Example: same clinic, unified records
Online Booking + Patient Portal + Unified Records
  • Online and WhatsApp booking, available around the clock
  • Automated reminders ahead of each appointment
  • One unified patient record with full history
  • Follow-up suggested automatically after every visit
  • Practitioners receive their schedule each morning
WHO THIS IS FOR

Is a digitalisation project
right for your business?

Digitalisation Grants Malta support substantial digital investment. Here is a straightforward way to tell if your project is likely to be a fit.

Good project fit
  • Is an SME
  • Planning a substantial digital investment
  • Has manual processes slowing the business down
  • Uses disconnected systems
  • Needs CRM, custom software or automation
  • Needs a customer or staff system
  • AI, cloud or cybersecurity could create genuine value
  • Can support a project at the required scale
Not the right fit
  • Only wants a €990 website
  • Only wants social media management
  • Only wants Meta Ads
  • Only wants branding
  • Only wants SEO
  • Only wants a small landing page
QUESTIONS

You probably have questions.
Here are the honest answers.

Digitalise your SME Call 2 is a Maltese government scheme that supports qualifying Micro, Small and Medium-sized Enterprises investing in software, AI, cloud systems, cybersecurity, analytics and other digital solutions, subject to the scheme's eligibility and exclusion rules.

The standard aid intensity in Malta is up to 50% of qualifying eligible expenditure, with a minimum grant of €25,000 and a standard maximum grant of €120,000. Advanced technology top-ups may apply to specific eligible items, subject to scheme conditions and budget availability.

Gozo-based businesses can access a standard aid intensity of up to 60% of qualifying eligible expenditure, within the same €25,000 minimum and €120,000 standard maximum grant structure.

The scheme's minimum grant is €25,000. At the standard 50% aid intensity in Malta, that generally means at least €50,000 of approved eligible expenditure. In Gozo, at up to 60%, approximately €41,667 of approved eligible expenditure would be needed to reach the minimum grant.

A standalone small website does not meet the current Digitalise your SME minimum grant threshold. The scheme is aimed at substantial digitalisation investment. Fees relating to design, marketing and any other consultancy work are not eligible, so the website and marketing parts of a package are not covered by it. Funding depends on the approved expenditure.

CRM systems can potentially be eligible when they form part of an approved digital solution and meet the scheme's conditions, such as relating to your economic activity and having a productive purpose. Eligibility is confirmed by the funding authority during assessment.

Workflow and automation software can potentially be eligible where it forms part of an approved digital solution. As with all items, eligibility depends on how the expenditure is structured and approved within the Grant Agreement.

Call 2 includes an additional AI-related threshold of up to €100,000 for eligible AI interventions, subject to the scheme conditions. Specific AI items may also qualify for a 10 percentage-point advanced technology aid intensity top-up. Neither applies automatically to an entire project.

A customer, member or client system can potentially be eligible when it is part of an approved digital solution supplied under qualifying conditions, with a productive purpose connected to your economic activity. This is assessed during scoping and approval, not guaranteed in advance.

No. Fees relating to design, marketing and other consultancy work are explicitly excluded from this scheme. That includes Meta Ads management, Google Ads management, advertising spend, branding, SEO retainers, social media management and general consultancy fees.

No. Funding decisions are made entirely by the relevant government authority, and we have no control over their decisions. What we can do is help separate eligible digital investment from non-eligible services and prepare the technical project information required from our side. We make no guarantees of approval.

Project timelines depend on complexity. Smaller systems may take weeks, while substantial custom transformations are delivered in planned stages. The funding application process runs on government timelines, which vary separately from build timelines.

Our substantial transformation projects start from €50,000+. Smaller websites and business systems are available separately, but they do not automatically meet the current Digitalise your SME minimum grant threshold.

This depends on the scheme's current rules and your specific Grant Agreement, which we don't summarise here to avoid giving inaccurate advice. It's a question we address directly during your consultation, based on the scheme's current guidance.

Security and GDPR compliance are built into every project we deliver. Systems use encryption, access controls and audit trails. For healthcare, legal and financial businesses we build to sector compliance requirements, and we produce the privacy documentation your business needs as part of project delivery.

LOOKING FOR A SMALLER PROJECT?

Not every government support scheme requires a €50,000 digitalisation investment. Two smaller schemes may be relevant, separate from Digitalise your SME.

Business Reports for SMEs

A Process & Systems Review, eligible report value €5,000, grant €4,000, aid intensity 80%. Subject to applicant eligibility and use of a registered approved provider.

Marketing Strategy for Micro & Small Enterprises

A formal Marketing Strategy, maximum grant €10,000, up to 60% for qualifying micro or small enterprises up to five years old, and up to 50% for those over five years old. Subject to eligibility and use of a qualifying provider.

These are separate schemes from Digitalise your SME. Malta Digital is not confirmed as an approved provider under either scheme.

⭐ Free consultation · No commitment

Ready for more customers
and less manual work?

Book a free 30-minute call. We will review your business, show you exactly what is possible, and explain what government support may be available. No cost. No obligation.

Email Our Team

Response within 1 business day · Free initial consultation · No funding guarantee