What Johnny M works on.
Johnny M works on three things. The first is Facebook and Instagram advertising: campaign planning, creative, tracking with the Meta Pixel and Conversions API, and the follow-up that turns leads into customers. The second is websites that are easy to find and easy to enquire from. The third is custom business systems, such as CRMs, booking systems and automations, built around how a business already works.
He keeps the approach simple. One person is responsible for the work from the first conversation to launch, and if something will not work for a business, he says so before any money is spent.
Results behind the guides.
These are results from his Meta ads work, each with screenshots in the case studies. Client names stay private.
Latest guides by Johnny M.
- Facebook Ads UTM Parameters: Setup and Tracking in GA4Facebook & Instagram ads · 1 November 2026
- Facebook Ads for English Language Schools in MaltaFacebook & Instagram ads · 1 November 2026
- Delivery for Online Shops in Malta and Gozo: Options, Costs and SetupWebsites · 1 November 2026
- European Accessibility Act: What It Means for Your Website in MaltaWebsites · 1 November 2026
- No-Show Cost Calculator: What Missed Appointments Cost YouSystems & automation · 1 November 2026
- Free CRM for Small Businesses: What You Get and When It Is EnoughSystems & automation · 1 November 2026
- Facebook Ads Objectives Explained: Which to ChooseFacebook & Instagram ads · 1 November 2026
- CRM Integration: Connect Your Website, Lead Ads, WhatsApp and AccountingSystems & automation · 1 November 2026
Find Johnny M online.
Johnny M posts about Meta ads, websites and business systems as “Johnny M | Malta Digital”.
A useful first step
Talk to Johnny M directly.
Tell us what your business needs. You get a straight answer from the person who does the work.