478 leads · €9.68 per lead
Meta Ads Malta · Facebook & Instagram
Meta ads agency in Malta:
Facebook & Instagram ads that sell
Stop spending evenings trying to figure out Facebook and Instagram ads. We plan, build and manage campaigns, so you can focus on the business behind them.
From €1,249/month + ad spend
★ 18 Google reviews · €573,222 tracked sales from €95,471 ad spend, ROAS 6.00 (Jan–May 2026) · Case studies
Free Meta Ads audit: send us your ad account or page and we’ll show you what’s wasting money. Free, no obligation.
The short answer
Malta Digital is a Meta ads agency in Malta. We plan, run and improve Facebook and Instagram ads for businesses in Malta and Gozo, from €1,249 a month plus ad spend. You pay the ad spend to Meta directly, and the ad account stays in your business’s name. Every month we report on leads and sales, not just clicks.
€573,222tracked sales from €95,471 of ad spend, Jan–May 2026
6.00 ROAS€6 of tracked sales for each €1 of ad spend
478 leadsat €9.68 per lead on €6.00 a day
Figures from Meta Ads Manager on campaigns we manage. Platform-attributed purchase value is not profit, and past results are not a guarantee. Read the case studies.
Reviewed by Johnny M, founder of Malta Digital · Updated 2 November 2026
Selected campaign results
Don’t take our word for it.
3,957 leads · €2.32 per lead
129 Meta leads · €7.35 per lead
Campaign-level results across active ad sets
3,717 website purchases · $150,527.84 tracked value
581 website purchases · 5.91× ROAS
1,537 website purchases · 6.40× ROAS
18,752 website purchases · 7.21× average ROAS
9,085 website purchases · 6.00× ROAS
1,858 website purchases · 5.03× average ROAS
69 website purchases · 6.32× average ROAS
582 website purchases · 4.52× average ROAS
€217,048.38 results value · 4.84× average ROAS
9,384 purchases · 4.84× average ROAS
€11,659.96 results value · 8.12× average ROAS
Selected campaign screenshots supplied by Malta Digital. Results vary by business, offer, audience, budget and time period. Platform-attributed purchase value is not profit. These examples are not a guarantee of future results.
More than pressing “boost”
The click is only the start.
How we turn ad spend into leads (44-second explainer)
Transcript: You pay for Facebook and Instagram ads. But a click on its own pays you nothing. So we build your ads, test them, and improve them every single week. The right people stop scrolling, tap your ad, and message you on WhatsApp, or fill in a short form. Every new enquiry lands straight on your phone. Real client results, straight from Meta Ads Manager: 478 leads, at €9.68 each. And €573k in tracked sales, with €6 in sales for every €1 of ad spend. Want to know what your ads could do? Get your free Meta ads audit at malta-digital.com.
Results are real client results from Meta Ads Manager, client names withheld. Tracked sales are platform-attributed, not profit. Visuals are illustrative and the voiceover is AI-generated; no real people shown.
Give people a reason to enquire
We work on the offer, message and creative. A campaign needs a clear reason for the right customer to stop scrolling.
Know what the advertising is doing
We check tracking and report on the outcomes that matter: enquiries, bookings or purchases. Likes alone do not tell you whether the spend is worthwhile.
Fix what happens after the click
If the page is confusing or enquiries sit unanswered, more traffic will not fix it. We can improve the landing page and follow-up journey as part of a wider scope.
Keep testing and improving
We review performance, test new ideas and adjust the work. You get a clear explanation of what changed and why.
A useful first step
Show us what you’re running.
We’ll look at your offer, campaigns, tracking and landing page, then explain what we would change first. If advertising is not the right next step, we’ll say so.
Initial review at no charge. No promise of a particular return.
Best suited to businesses that…
- Already sell something people want.
- Have room to serve more customers.
- Can reply to enquiries promptly.
- Have an advertising budget as well as a management budget.
If you are still testing the business idea, we can be honest about whether this investment makes sense yet.
Meta advertising packages
Choose how much you want
taken off your hands.
Meta Growth
From€1,249 / month
Management fee · ad spend separate
For businesses with a proven offer that need someone to run and improve their Facebook and Instagram advertising.
- Strategy and campaign setup
- Tracking review and setup
- Ad copy and static creative
- Campaign management and retargeting
- Ongoing testing and optimisation
- Clear reporting and direct support
Customer Acquisition System
From€2,449 / month
Management fee · ad spend separate
For businesses that need the advertising and the journey from click to enquiry to work together.
- Everything in Meta Growth
- Landing pages or conversion improvements
- Broader creative testing
- A clearer booking or enquiry journey
- Lead-flow improvements
- Follow-up automation where scoped
Growth Partner
From€3,449 / month
Management fee · ad spend separate
For established businesses needing ongoing help across advertising, their website and customer follow-up.
- Video content creation
- Meta and Google Ads where appropriate
- Landing pages and creative
- Tracking across the agreed journey
- Follow-up and automation improvements
- A clear monthly plan and priorities
| What’s included | Meta Growth | Customer Acquisition System | Growth Partner |
|---|---|---|---|
| Management fee | From €1,249 a month | From €2,449 a month | From €3,449 a month |
| Ad spend | Separate, paid by you to Meta directly | ||
| Strategy, setup and campaign management | ✓ | ✓ | ✓ |
| Tracking review and setup | ✓ | ✓ | ✓ across the agreed journey |
| Ad copy and static creative | ✓ | ✓ broader creative testing | ✓ plus video content |
| Landing pages or conversion improvements | – | ✓ | ✓ |
| Follow-up automation | – | Where scoped | ✓ improvements |
| Google Ads | – | – | Where appropriate |
| Best for | A proven offer that needs its ads run well | Ads and the click-to-enquiry journey working together | Ongoing help across ads, website and follow-up |
Ad spend is separate and paid directly to Meta or Google. We agree the monthly scope, creative requirements and any third-party costs before starting.
How to choose a Meta ads agency
Eight checks before
you sign anything.
Use these with any agency or freelancer, including us. A good one will answer every point in writing.
- You own the ad account. It sits in your business portfolio (formerly Business Manager), and the agency gets partner access. If you part ways, your history stays with you.
- Real proof. Ask for Ads Manager screenshots with dates, spend and results, not only reach or likes.
- Named people. Ask who builds and checks your campaigns each week, and who covers when they are away.
- A clear fee. The management fee and the ad spend are shown separately, with the scope written down. Compare Facebook ads management pricing models.
- Tracking first. The Pixel and Conversions API are checked before launch, so leads and sales can be counted. See Pixel and Conversions API.
- Reports on results. Monthly reports show spend, leads or sales and cost per result, in numbers you can check in Ads Manager.
- The click is not the end. They look at your landing page and how fast enquiries are answered, not just the ads.
- Fair terms. The minimum period and notice are agreed up front, and nobody promises guaranteed sales.
| Do it yourself | Freelancer | Agency | |
|---|---|---|---|
| Who does the work | You or a staff member | One specialist | A team: ads, creative, tracking, pages |
| What you pay | Ad spend plus your own time | Ad spend plus their fee | Ad spend plus a monthly fee (ours from €1,249) |
| Cover for holidays or sick days | None | Depends on the person | Usually built in |
| Creative, landing pages and tracking | You learn each one | Often ads only | Usually under one roof |
| Who should own the ad account | You, in all three cases | ||
| Best when | Small budget, time to learn | Simple setup, one main campaign | Ads are a real part of your sales |
General guide, not a quote. Freelancer and agency fees vary with scope.
How we start
From a useful review
to a clear plan.
01
Review
Understand the offer, current campaigns and where enquiries go.
02
Set up
Agree the plan, prepare creative and check tracking before launch.
03
Launch & learn
Test messages and audiences with a budget agreed together.
04
Improve
Review results and decide what deserves more attention or investment.
Case study
Ads that open a WhatsApp chat.
For a furniture installer, €346.75 of Meta ads brought 395 WhatsApp taps and 10 phone calls, and Facebook views went from 858 to 154.1K in a month.
Guides from a Meta ads agency in Malta
Read this before
you spend.
Getting started
Facebook ads in Malta: a practical guide Are Facebook ads worth it? Ad objectives explained Ads vs boosted posts Facebook ads vs Google ads
Costs and choosing help
Facebook ads cost in Malta Management pricing models What’s included in management Instagram ads cost in Malta Agency vs freelancer vs DIY Questions to ask before hiring an agency Facebook ads calculator How much to spend on Facebook ads Cost per lead in Malta VAT on Facebook ads in Malta
A few straight answers
What you might be wondering.
Do you offer a free Meta Ads audit?
Yes. Press “Get your free Meta ads audit”, answer a few quick questions and we’ll show you what’s wasting money. It’s free, with no obligation.
How much does Meta Ads management cost in Malta?
Our Meta Growth package starts from €1,249 per month, excluding ad spend. A wider customer acquisition scope starts from €2,449 per month.
Is advertising spend included?
No. You pay the platform directly. We recommend a working budget based on your offer, audience and goals before starting.
Do you guarantee leads or sales?
No. Results depend on your offer, market, budget, website and follow-up. We agree the work, track what we can measure and explain what the results mean.
Can you run Facebook and Instagram ads?
Yes. Meta campaigns can run across Facebook and Instagram. We choose placements based on the campaign and the customers you need to reach.
Do I need a new website first?
Not always. We review the current page and enquiry journey before recommending a rebuild. Sometimes a focused landing page or a smaller improvement is enough.
How long should we give a campaign?
An initial 90-day period gives us time to test, learn and improve. The actual commitment and notice terms are agreed in your proposal.
Can you help with Google Ads too?
Yes, where there is a useful search opportunity. We scope it as part of the Growth Partner package or a specific agreed project.
Are you a Facebook advertising agency in Malta?
Yes. Malta Digital is a Facebook and Instagram advertising agency based in Malta. We plan, run and improve Meta ads for businesses in Malta and Gozo, and for some clients abroad. Email johnny@malta-digital.com or use the form on this page.
What results have your Meta ads delivered?
From 1 January to 28 May 2026, €95,470.88 of Meta ad spend on campaigns we manage tracked €573,222.05 in sales. In 2025, campaigns we managed tracked €217,048 in sales from 9,384 website sales. Platform-attributed purchase value is not profit. Not a guarantee of future results.
Is boosting a post the same as running Meta ads?
No. Boosting is a quick option inside the Facebook or Instagram app. In Ads Manager we set one business objective, choose the audience and placements, test several versions of the ad and track enquiries or sales. Read Facebook ads vs boosted posts.
Can you run Instagram ads only?
Yes. We can limit a campaign to Instagram when that suits your customers. Most campaigns run on both Facebook and Instagram, because that gives Meta more room to find the right people.
Do you do social media advertising or social media management?
We focus on social media advertising: paid Facebook and Instagram ads. We do not offer organic posting or community management. See social media marketing in Malta.
Can AI follow up the leads from my ads?
Yes, where it is scoped. An AI assistant can reply to Facebook and Instagram leads, ask a few questions and book a call, with a person taking over when needed. See AI automation in Malta.
Are you an advertising agency in Malta?
Yes. Malta Digital is a digital advertising agency in Malta focused on Facebook and Instagram ads, with Google Ads where it fits. More about our online advertising.
Do you run Instagram ads in Malta?
Yes. Instagram ads run from the same Meta Ads Manager as Facebook ads, so both are included in our Meta ads management. Instagram ads in Malta.
How do I choose a Meta ads agency in Malta?
Check that you will own the ad account, ask for real Ads Manager screenshots, find out who runs your campaigns each week, and get the fee and scope in writing. Use the eight checks on this page with any agency, including us.
Should I hire a Meta ads agency or a freelancer?
A freelancer can suit one simple campaign and a lower fee. An agency suits you when ads are a real part of your sales and you need creative, tracking and landing pages handled together, with cover when someone is away. Read agency vs freelancer vs DIY.
Who owns the ad account if we stop working together?
You do. We check that your business owns the ad account in its own business portfolio and we work through partner access, so your campaigns and history stay with you.
How is Meta ads management usually priced?
The common models are a fixed monthly retainer, a percentage of ad spend, or a fee per lead. Our Meta ads management is a monthly fee for an agreed scope, from €1,249 a month plus ad spend. Compare them in Facebook ads management pricing models.
Start with your business
You run the business.
Let’s look at the advertising.
Send us your website and a little context. We’ll tell you what we would review first.