Case study · Website + Meta ads

From an empty pageto 154.1K views in 28 days.

A furniture assembly and installation business had no website, an empty Facebook page and almost no reach. We built the website, rebuilt their social media and ran Meta ads. In the first month, Facebook views went from 858 to 154.1K, and people started tapping through to WhatsApp and calling.

See before and after

Figures from Meta Business Suite and Ads Manager · Client name withheld

Before and after: Facebook Insights showing 858 views before and 154.1K views after, plus the new website.

154.1KFacebook views in 28 days

154.1KFacebook views, 29 Sep – 26 Oct

395WhatsApp taps from ads

10Phone calls from ads

+265New Facebook followers

In short: one month after we started, the business had a new website, a full social media presence and ads that send people straight to WhatsApp. Facebook views went up about 61 times compared with the whole 90 days before, and €346.75 of ad spend brought 395 WhatsApp taps, 10 phone calls and 1,158 page visits.

The story

From challenge to result.

The challenge

No website, a Facebook page with an empty intro, and Instagram posts that showed up cut off. In the 28 days before we started, the page had 858 views and 3 engagements.

What we did

A new website built to get quotes on WhatsApp, a rebuilt Facebook and Instagram, 75 unique images, three posts a day, and Meta ads that open a WhatsApp chat or a phone call.

The results

154.1K Facebook views and 50.3K people reached in 28 days. 1.4K link clicks, 3.9K page visits and 259 new follows. From ads: 395 WhatsApp taps and 10 calls.

The challenge

Good work, but nowhere to show it.

The business assembles and installs furniture: wardrobes, bedrooms, kitchens, kids’ rooms, outdoor kitchens, wall panels and green walls, plus repairs. The work was good. The problem was that almost nobody could see it.

When we started on 26 September 2026, there was no website to send people to. The Facebook page had 625 followers but an empty intro, and in the 90 days before we started it had only 2,508 views in total. In the 7 days before we started it had 321 views and 1 engagement. Old Instagram posts were cut off on the grid, so the profile did not look professional.

The goal the owner gave us was simple: more customers, quickly. People needed a fast, easy way to ask for a quote.

What we built

A website, a social presence and ads that start conversations.

1. A website built for quotes

A mobile-friendly website with clear service cards, a work gallery by category (bedrooms and wardrobes, kitchens, kids’ rooms, outdoor kitchens), customer recommendations, and a simple three-step “how to get a quote”: send a photo on WhatsApp, get a quote, we do the job. WhatsApp and call buttons sit on every screen.

2. Brand and social media, rebuilt

We wrote a proper Facebook intro and bio, linked the website, and rebuilt Instagram from scratch so the grid looks clean. We produced 75 unique images (the agreement was 15), published 74 Instagram posts and 60 photos in 5 Facebook albums, posted three times a day, and made 5 short kitchen video reels. Every post also got a matching story image.

3. Meta ads that go straight to WhatsApp

Instead of sending people to a long form, the ads open a WhatsApp chat or a phone call. That suits a business where customers want to send a photo and get a price. We watched the results daily and moved the budget to what worked.

No website or social presence yet?

Tell us about your business. We reply with a clear plan for your website and ads, and an honest view of what is possible.

Before and after

The real screenshots.

No mockups. Click any image to enlarge it. Names, logo, phone number and location are hidden.

Before

After

The new website

Results

What changed in the first month.

Facebook page, before and after
Measure	Before we started	After
Facebook views	858 (29 Aug – 25 Sep) 2,508 in the 90 days before	154.1K (29 Sep – 26 Oct)
People reached	Not recorded	50.3K viewers
Engagement	3	300 content interactions
Followers	625	890 (+265)
Link clicks and page visits	Not recorded	1.4K link clicks, 3.9K page visits
Website	None	Live, with WhatsApp and call buttons

92.8% of the new Facebook views came from people who did not follow the page yet. That is new people finding the business, not the same followers seeing more posts.

Meta ads, all time to 27 October 2026
Result	Number
Total ad spend	€346.75
WhatsApp taps (people who opened a chat)	395
Phone calls	10
Page visits	1,158
Link clicks	1,582
Impressions	143,477

The owner now gets enquiries by WhatsApp and phone instead of waiting for people to find the page. We do not have a confirmed count of how many enquiries became paid jobs, so we do not claim one.

Instagram is still early. It was rebuilt on 2 October and had 3,681 views in its first 30 days, 98.3% from non-followers, but the follower count is still very small. Growing it is the next step.

The service behind it

Website and Meta ads, done for you.

Website design

A fast, mobile-friendly website that makes it easy to call, message or ask for a quote. Websites start from €990.

Website design →

Meta ads and social media

Facebook and Instagram ads that start conversations, with content and daily checks. Meta ads management starts from €1,249 a month, plus ad spend.

Meta ads management →

Straight answers

Questions about this case.

What did the business have before?

No website, a Facebook page with 625 followers and an empty intro, and an Instagram profile with cut-off posts. In the 28 days before we started, the page had 858 views and 3 engagements.

How fast did the results come?

Work started on 26 September 2026. In the first week the page had 21,961 views. Over the next 28 days (29 September to 26 October) it had 154.1K views.

How much was spent on ads?

€346.75 in total up to 27 October 2026. That brought 395 WhatsApp taps, 10 phone calls and 1,158 page visits.

Did the ads bring customers?

The ads brought WhatsApp chats and phone calls, and the owner now gets enquiries directly. We do not have a confirmed count of paid jobs, so we do not publish one.

How much does a website cost?

Websites start from €990. Meta ads management starts from €1,249 a month, plus ad spend.

Will my business get the same results?

Not necessarily. Results depend on your offer, your area, your content and your budget. We give you an honest view first.

Results shown are past results from one business. They are not a guarantee of future results. Client name, logo, phone number and location are hidden.

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