Facebook ads vs boosted posts
Boosting is quick. Ads Manager gives you control. What the difference means for enquiries and sales.
Malta Digital blog
Clear answers
for Malta businesses.
Practical guides on Facebook and Instagram ads, business grants, booking systems, CRM, automation and websites. Written for owners in Malta and Gozo who want to make a decision, not read jargon.
11 guides
Facebook and
Instagram ads.
Are Facebook ads worth it?
When Facebook and Instagram ads pay off, when to wait, and how to judge results honestly.
Facebook ads vs Google ads
Search ads catch existing demand. Meta ads create it. How to choose for your business.
Instagram ads vs Facebook ads
Same tool, different apps. What changes between Instagram and Facebook ads, and how to choose.
Facebook ads not working?
A practical checklist for ads that are not running, or running without results.
Meta Pixel and Conversions API explained
What the Pixel and the Conversions API do, why the Pixel alone misses sales, and how to check your setup.
How to advertise on Instagram
Account setup, objectives, audiences, formats and budget, step by step, with notes for Malta.
Facebook ads for restaurants
Goals, targeting, ad ideas and how to track bookings and walk-ins for restaurants in Malta.
How to choose a Facebook ads agency
What to ask, the red flags, how pricing works and who should own your ad account.
Facebook ads for online shops
Tracking, catalogue ads, new customers, retargeting and what to measure for an online shop.
What is a good ROAS for Meta ads?
Why there is no universal number, how to work out break-even ROAS, and how VAT changes the maths.
2 guides
Grants and funding.
Malta business grants for digital projects (2026)
Digitalise your SME, Micro Invest and the smaller schemes, explained with official links.
Is there a grant for a website in Malta?
Micro Invest, Digitalise your SME and the smaller schemes, and the rules that catch people out.
6 guides
Systems and
automation.
What is a CRM?
What a CRM does, the signs you need one, ready-made vs custom, and GDPR basics in Malta.
Custom software vs off-the-shelf
How to compare cost, fit, risk and ownership, and when a mix of both makes most sense.
Booking systems for salons and clinics
Features that matter, deposits and reminders, client records and privacy, ready-made vs custom.
More direct bookings for hotels
Booking engine, rates, Google, ads, past guests and the Gozo marketing grant.
AI automation examples for small businesses
Twelve practical examples, where AI helps and where it does not, and the rules to follow.
How to automate WhatsApp messages
The free app, the WhatsApp Business Platform, templates, opt-in and connecting to your CRM.
1 guide
Websites.
WordPress vs Wix vs custom website
Cost, speed, control, maintenance and SEO compared, and when each option makes sense.
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Advertising, a website or a business system. We’ll give you a straight answer about what makes sense.