Lead follow-up automation
Reply to every enquiry in minutes, follow up on a schedule that stops when they book, and use AI only where it helps.
Free tool · CRM calculator
Lost leads and
time cost calculator.
This calculator estimates what having no proper system costs you each month, using only your own numbers: how many enquiries you get, how many are missed or answered late, how many you normally win, what a sale is worth, and how many hours go on manual admin. There are no industry averages or borrowed benchmarks in it. The result is an estimate based on what you type, so the more honest the numbers, the more useful the answer.
Your numbers onlyMissed sales + admin time = monthly cost
Short answer
To estimate what having no CRM costs you, multiply your monthly enquiries by the share answered late or not at all, by your own win rate and by your average sale value, then add your weekly admin hours × hourly cost × 52 ÷ 12. This free calculator from Malta Digital does that maths using only your numbers, with no industry averages, and labels the result as an estimate.
Key takeaways
- How do I calculate the ROI of a CRM? Estimate what missed enquiries and manual admin cost you now, using your own numbers, then compare that with the cost of the CRM and its setup.
- Does the calculator use industry averages? No. Every number comes from what you type. There are no benchmarks or averages built in.
- Is the result accurate? It is an estimate based only on your numbers and the assumption that missed enquiries would convert at your normal win rate.
The calculator
Put in your own numbers.
Fill in the six boxes. If you are not sure, take the last month and count. The result updates as you type, and nothing leaves this page.
Lost leads and time cost calculator
Use your own numbers. Nothing you type is sent anywhere.
How it works
The maths, in plain words.
Missed sales = enquiries per month × % unanswered or late × your win rate × average sale value. In other words: the enquiries that slipped, multiplied by the share you normally win when you do reply on time, multiplied by what a customer is worth.
Admin time = admin hours per week × hourly cost × 52 ÷ 12, which turns weekly hours into a monthly cost.
The total is the two added together, and the yearly figure is that total × 12. That is all. If you leave the sales boxes empty, you still get the admin cost, and the other way round.
Getting your numbers
How to find honest figures.
Enquiries: count every channel for two weeks, including WhatsApp, calls, Facebook and Instagram messages, lead ads and email, then double it. Late or missed: look back at last month’s enquiries and mark any that waited more than a working day, or never got a reply. Win rate: of the enquiries you answered properly in the last three months, how many became customers? Sale value: use your average first order, or your average yearly value if customers come back. Admin hours: ask the team to note time spent retyping, searching and chasing for one week.
Is the number bigger than you expected?
Apply now and tell us where your enquiries come from and where they get stuck. We’ll show you which steps we’d fix first, or message us on WhatsApp.
Reading the result
What the number does and does not mean.
The result assumes that enquiries you missed would have become customers at your normal win rate if you had answered on time. In real life some would not, and some would have been worth more. It is not a forecast and not a promise of savings. Use it to decide whether the problem is big enough to fix, and to compare the cost of doing nothing with the cost of a system.
A CRM does not create demand. What it does is make sure every enquiry is captured, answered and followed up, and that the admin is done once instead of three times.
Next step
If the number is bigger than you expected.
Start with the cheapest fix that works. For a small team that is often a ready-made CRM with a proper setup. If your process does not fit one, Malta Digital builds custom CRM systems for businesses in Malta and Gozo from €7,500, excluding VAT, and larger projects may qualify for grant co-funding.
A few straight answers
What you might be wondering.
How do I calculate the ROI of a CRM?
Estimate what missed enquiries and manual admin cost you now, using your own numbers, then compare that with the cost of the CRM and its setup.
Does the calculator use industry averages?
No. Every number comes from what you type. There are no benchmarks or averages built in.
Is the result accurate?
It is an estimate based only on your numbers and the assumption that missed enquiries would convert at your normal win rate.
What counts as a late reply?
You decide. Many businesses use more than one working day, but use whatever loses you customers in your market.
Is my data sent anywhere?
No. The calculator runs in your browser and nothing you type is sent to us.
What if I do not know my win rate?
Look at the last three months: of the enquiries you answered properly, count how many became customers.
How much does a custom CRM cost?
With Malta Digital, custom CRM systems start from €7,500, excluding VAT.
Can a grant help pay for a CRM in Malta?
Larger digital projects may qualify for co-funding under the Digitalise your SME scheme. Check before any work starts.
Keep reading
Related guides.
Which CRM fits my business? (quiz)
Answer 8 quick questions and see whether a ready-made CRM, a ready-made CRM with setup help, or a custom CRM fits, and why.
CRM setup checklist (free PDF)
A free, printable checklist from choosing a CRM to GDPR, data import, WhatsApp and lead ads, launch and funding.
A useful first step
Ready to stop losing enquiries?
We build CRM systems that capture every enquiry, reply in minutes, remind your team to follow up and cut the retyping. Custom systems from €7,500, excluding VAT.