Salon and clinic booking systems
How to choose one in Malta.
Websites · Salons and beauty
A salon website in Malta
that fills your chairs.
Clients find you on Instagram and Google, then decide on your website. This guide shows the pages a hair, beauty or nail salon needs, what Malta law expects you to show, how booking and deposits should work, and a free planner.
Short answer
A salon website in Malta needs five pages done well: a home page with a Book button, services with prices and times, your team, a gallery of your own work, and contact details with a map and hours. Add online booking with clear deposit rules if you take long treatments. Malta Digital builds these from €990, complete in 24 to 48 hours; see our website design packages.
Key takeaways
- What should a salon website include? Five pages done well: a home page with a Book button, services and prices with times, your team, a gallery of your own work, and contact details with a map, hours and parking. Add booking, gift vouchers or a second language only if you use them.
- Should a salon show prices on its website? Yes. Prices or “from” prices stop the endless price messages and help clients choose you. Malta’s Cap. 500 also expects service providers to make set prices available, and a website is the simplest place to do it.
- How much does a salon website cost in Malta? Malta Digital’s Professional Website starts from €990 and is complete in 24 to 48 hours. Bigger price lists or a second language fit the Business Website from €2,490, and your own booking with deposits fits the Growth Website from €4,900.
The short version
What a salon website has to do.
A salon website in Malta has one job: turn someone who found you on Google or Instagram into a booked appointment, without a phone call or a chain of messages. To do that it needs your prices, real photos of your work, who does what, your free slots or a booking button, and your deposit and cancellation rules, all readable on a phone in under a minute.
Most salons already have an Instagram page full of good work. What they lack is the page that answers the questions Instagram cannot: how much, how long, when, and how to book. That is why clients still message “price for balayage?” at 11pm and why some of them book somewhere else before you reply. The four steps below are the path every new client takes.
This guide covers the pages a salon website needs, what Malta law expects you to show, how booking and deposits should work, mistakes that lose bookings, and a free planner that tells you how many pages you need and which package fits. For the full picture of how we build websites, see our website design packages for Malta businesses.
The market
More salons, and clients who check first.
Malta’s hair and beauty market keeps getting busier. Eurostat’s business statistics count 2,508 hairdressing and beauty treatment businesses in Malta in 2024, up from 2,076 in 2021, a rise of about 21% in three years. Together they employed 3,846 people in 2024, but only 1,354 of those were employees, so most of these businesses are owners working alone or with one or two others.
That has two effects. First, a client searching in Birkirkara, Sliema or Victoria has more choice than ever, so the salon that answers their questions fastest wins. Second, most salons are run by someone who is busy with a client when the phone rings. A website that takes the booking while your hands are full is worth more to a small salon than to a big one.
Clients in Malta also look things up online more than most Europeans. In 2025, 81.0% of people in Malta used the internet to find information about goods and services, against an EU average of 71.8%, and 82.4% used social networks, against 67.3% across the EU.
So your future clients are already searching and scrolling. Instagram shows them your work; your website closes the deal. Eurostat’s 2025 enterprise survey also found that 37.8% of Malta businesses with 10 or more staff take orders, reservations or bookings on their website, far above the EU’s 22.5%. Online booking is normal here, and clients expect it.
The pages
The pages a salon website needs.
A salon does not need a big website. It needs five pages done well, and a few extras only if you really use them. Here is what each page is for and what clients look for on it.
| Page | What clients look for | What to put on it |
|---|---|---|
| Home | Are you near me, do you do what I want, can I book now? | Your best photo, area, top services with “from” prices, a Book button at the top |
| Services and prices | How much, and how long? | Every service with price or “from” price, time it takes, and what is included |
| Team | Who will do my hair or treatment? | Each person, what they specialise in and their days |
| Gallery | Is your work my style? | Real photos of your work, grouped by service, no stock images |
| Contact and map | How do I get there, can I park? | Address, map, opening hours, parking tips, phone and a short form |
| Booking (if used) | Is there a slot this week? | Your booking system, deposit rules and cancellation window |
| Gift vouchers (optional) | Can I buy this as a gift? | Amounts or experiences, delivery by email, terms and expiry |
Put prices on the site. A salon that hides its prices gets two kinds of message: people asking for the price, and people who never ask and go elsewhere. “From” prices are fine when the final price depends on hair length or the products used; just say what changes it.
Photos matter more than words in this business, but they must be yours. Use your own before and after photos, with the client’s permission, and keep them small enough to load fast on a phone. One sharp photo per service is better than a slow gallery of fifty.
Want a salon website clients can book from in a minute? Apply now for a salon website
What the law asks
What Malta law expects you to show.
Malta’s Services (Internal Market) Act, Cap. 500, which brings the EU Services Directive into Malta law, lists in its Fifth Schedule the information a service provider in Malta must make available to clients. It applies to salons as much as to any other service business, and the law allows you to make it available electronically, through an address you give the client. Your website is the easiest place to keep it.
| What the law lists | Where to show it |
|---|---|
| Your name, legal form and the address where you are established | Footer and contact page |
| Details to contact you quickly and directly, including electronically | Phone, email and form on every page |
| Your trade or company register number, if you are registered | Footer |
| The general terms you use | Booking terms page, linked from the booking button |
| The price of a service, where you set it in advance | Services and prices page |
| The main features of the service | Short description and time for each service |
| Any after-sales guarantee you offer | Services page, for example a free fix within a set time |
If a price cannot be fixed in advance, the law expects you to explain how it is worked out or give a detailed estimate when asked. That is exactly what a good “from” price with a line on what changes it does.
Two more rules affect salon websites. Allergy and skin questions on a consultation or patch test form are data concerning health under Article 9 of the GDPR, which needs extra care: ask only what you need, protect the form, limit who can see the answers, and explain this in your privacy notice. And the European Accessibility Act exempts most very small service businesses, but an accessible site is still easier for every client to use. Our guide to the European Accessibility Act for websites explains who it covers, and the website legal requirements in Malta guide covers the rest.
Booking
Online booking, deposits and no-shows.
You have two ways to take bookings on a salon website, and both work. The right one depends on whether you already use a booking app and how much control you want.
| Link to your booking app | Booking built into your site | |
|---|---|---|
| How it works | The Book button opens the app’s booking page | Clients choose a service, person and time on your own site |
| Best for | Salons already happy with an app | Salons that want their own brand, deposits and data |
| Monthly app fee | Yes, paid to the app | Depends on the system chosen |
| Client list | Sits in the app | Sits with you |
| Fits package | Professional Website from €990 | Growth Website from €4,900 |
Deposits stop the most expensive no-shows: long colour sessions, bridal hair and multi-hour treatments. Ask for a deposit only on those, show the amount and the cancellation window before the client pays, and say plainly what happens to the deposit if they cancel late. Clear rules shown up front also make disputes rare.
Reminders do the rest. An automatic message the day before, with a one-tap way to cancel or move the appointment, gives you the chance to fill the slot. Our no-show cost calculator shows what empty chairs cost you a year, and our guide to salon and clinic booking systems compares the options in detail.
Being found
How clients in Malta will find you.
Most new clients reach a salon website from three places: Google search and Maps, Instagram, and a friend who sends the link. Your website should be ready for all three.
- Google Business Profile. Same name, address, phone and hours as your site, your website link, a booking link if you take online bookings, and fresh photos. See our Google Business Profile guide.
- Reviews. Ask happy clients at the end of the appointment, with a short link. Our guide on how to get Google reviews shows how without breaking Google’s rules.
- Instagram. Put your website or booking link in your bio and in every highlight about prices. Instagram is where clients fall for your work; the site is where they book.
- Page titles with your area. “Hair salon in Mosta” on the home page title and heading tells Google and clients where you are.
- A second language, if your clients need it. Salons in tourist areas often add Italian or another language for visitors and residents from abroad. See our multilingual website guide.
Paid ads come later, once the site books well. If you want to fill quiet weekdays with ads, our guide to Facebook ads for beauty salons covers what works in Malta.
Free tool
Plan your salon website.
Tick what your salon needs. The planner lists the pages, tells you which of our packages fits, and flags the rules that apply to what you ticked. Nothing you type is sent anywhere.
Salon website planner
Use your own figures. Nothing you type is sent anywhere.
Your salon website plan
Your result appears here as you type.
If the planner shows more than five pages, that is not a problem; it simply means a Business Website rather than the €990 Professional Website. If you ticked deposits or a consultation form with online booking, plan a little more time for testing, because those are the forms clients must trust.
Worked examples
Two examples with numbers.
Example 1: a two-chair hair salon in Birkirkara. Say the salon prices 20 services, has two stylists, already uses a booking app and has no website. The planner lists five pages: home, services and prices, team, gallery, and contact. The Book button links straight to the existing app. That fits our Professional Website from €990, complete in 24 to 48 hours once the price list and photos are ready.
Example 2: a beauty studio in Sliema with deposits. Say the studio has four therapists, 45 treatments, wants its own booking with a deposit on treatments over an hour, a patch test form, gift vouchers and an Italian version. The planner lists 20 pages across both languages and points to the Growth Website from €4,900, complete in 7 days once content is ready, because the booking journey, deposits and health questions need careful forms and testing. If the studio only needed the pages and a link to its booking app, the Business Website from €2,490, built in 2 to 4 days, would cover it.
In both cases the salon owns its domain, website and content. If a fixed date matters, such as opening day, our 24-Hour Premium Website is €2,990 for up to 15 pages and goes live in 24 hours.
Want to know which package fits your salon? Apply now for a salon website
Mistakes
Eight mistakes that lose salon bookings.
| Mistake | What it costs you | Fix |
|---|---|---|
| No prices | Clients message, wait, and book elsewhere | Prices or “from” prices on every service |
| Book button only at the bottom | Phone users never reach it | Book button at the top of every page |
| Stock photos | Clients cannot judge your work | Your own photos, with permission |
| Huge images | Slow on mobile data, people leave | Compressed images sized for phones |
| Hours only on Instagram | Wrong hours on Google, closed-door visits | Same hours on site, Google and social |
| Deposit rules hidden | Disputes and chargebacks | Show rules before payment |
| Health questions on a plain email form | Sensitive data sitting in an inbox | A protected form, only needed questions |
| No map or parking tips | Late or lost clients | Map, landmark and parking line on contact page |
Fixing the first three alone usually changes how many people book. If you already have a site, our website redesign guide explains how to rebuild it without losing your Google position.
Step by step
Launch your salon website in nine steps.
- Write your price list with times and “from” prices.
- Choose your booking route: link to your app or booking on your own site.
- Decide your deposit and cancellation rules and write them down clearly.
- Gather photos: one strong photo per main service, plus the team and the salon.
- Write a short line for each team member and their working days.
- Check your business details: name, address, register number if you have one, phone and hours.
- Use the planner above to confirm pages and package.
- Launch, then update your Google profile and Instagram bio with the new link.
- Ask your next ten happy clients for a review with a short link.
For a checklist of what to test on launch day, use our website launch checklist.
How we build it
A salon website you own, live this week.
We build websites for salons, barbers, beauty studios and spas in Malta and Gozo around one goal: more booked appointments with fewer messages. You own the domain, the website and every client who books.
| Package | Price | Build time | Fits |
|---|---|---|---|
| Professional Website | From €990 | 24 to 48 hours | Up to 5 pages with a Book button linked to your app |
| Business Website | From €2,490 | 2 to 4 days | Bigger price lists, several team members, a second language |
| 24-Hour Premium Website | €2,990, up to 15 pages | 24 hours | An opening day or launch date that cannot move |
| Growth Website | From €4,900 | 7 days | Your own booking with deposits, forms and tracking |
Want the full booking engine with staff calendars, client history and reminders built just for you? That is a custom system from €7,500, with a first working version ready in 2 to 4 weeks. We have 18 Google reviews from real clients. To compare costs first, read our website cost guide for Malta.
Ready for a salon website that books clients while you work? Apply now for a salon website
A few straight answers
What you might be wondering.
What should a salon website include?
Five pages done well: a home page with a Book button, services and prices with times, your team, a gallery of your own work, and contact details with a map, hours and parking. Add booking, gift vouchers or a second language only if you use them.
Should a salon show prices on its website?
Yes. Prices or “from” prices stop the endless price messages and help clients choose you. Malta’s Cap. 500 also expects service providers to make set prices available, and a website is the simplest place to do it.
How much does a salon website cost in Malta?
Malta Digital’s Professional Website starts from €990 and is complete in 24 to 48 hours. Bigger price lists or a second language fit the Business Website from €2,490, and your own booking with deposits fits the Growth Website from €4,900.
Can my website link to my existing booking app?
Yes. The Book button can open your booking app’s page, so clients book in the system you already use. You can move to booking on your own site later if you want your own brand, deposits and client list.
Can I take deposits through my salon website?
Yes. Ask for deposits on long or high-value treatments, show the amount and cancellation window before payment, and say clearly what happens to the deposit if a client cancels late.
Is a patch test or consultation form covered by GDPR?
Yes. Allergy and skin questions are data concerning health under Article 9 of the GDPR. Ask only what you need, use a protected form, limit who can read the answers and explain it in your privacy notice.
How many hair and beauty businesses are there in Malta?
Eurostat counts 2,508 hairdressing and beauty treatment businesses in Malta in 2024, up from 2,076 in 2021. They employed 3,846 people in 2024.
Sources
Where these facts come from.
- Services (Internal Market) Act, Cap. 500, Fifth Schedule, Laws of Malta
- Directive 2006/123/EC on services in the internal market (Article 22), EUR-Lex
- Regulation (EU) 2016/679, General Data Protection Regulation (Article 9), EUR-Lex
- Directive (EU) 2019/882, European Accessibility Act (Article 4), EUR-Lex
- Eurostat: Enterprises by detailed NACE Rev. 2 activity (sbs_ovw_act), NACE S96.02
- Eurostat: Individuals, internet activities (isoc_ci_ac_i)
- Eurostat: Websites and functionalities (isoc_ciweb)
Keep reading
Related guides.
Facebook ads for beauty salons
Fill quiet weekdays with new clients.
Sell gift vouchers online
Get paid before the visit.
A useful first step
Ready for a salon website that books clients?
Professional Website from €990, Business Website from €2,490 and Growth Website from €4,900. Tell us about your salon and we reply with what we would build.
Step 1 of 2
Apply now for a salon website
A few quick questions, about a minute. We usually reply within 2–3 hours.