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Websites · Cleaning
A cleaning company website
that wins regular clients.
Customers want to know if you cover their locality, roughly what it costs and whether they can trust you with their keys. This guide shows the pages, the quote form, the trust proof and the rules a Malta cleaning website needs, with a free planner.
Short answer
A cleaning company website in Malta needs a page for each service, the localities you cover, “from” prices, real proof that people can trust you in their home and a quote form that asks for the type of clean, size, frequency and locality. Built around regular cleans and short-let turnovers, it turns searches into clients who book every week. We build these as part of our website design packages, from €990.
Key takeaways
- What should a cleaning company website include? A page for each service, the localities you cover, “from” prices, trust proof such as team photos, insurance and reviews, and a short quote form that asks for the type of clean, the size, how often and the locality.
- Should a cleaning company show prices on its website? Yes, at least “from” prices or an hourly rate with a minimum visit. Customers compare before they ask, and a site with no prices looks expensive. Say what is included and what costs extra.
- How many cleaning businesses are there in Malta? Eurostat counts 726 cleaning businesses in Malta in 2024, up from 486 in 2021, employing 6,649 people in 2024. More competition means customers compare websites before they call.
The short version
What a cleaning website needs in Malta.
A cleaning company website in Malta needs five things: a page for each service you offer, the localities you cover, “from” prices, proof that people can trust you in their home, and a quote form that asks for size, frequency and locality in under a minute. Get those right and your website turns one-off searches into regular clients, which is where a cleaning business makes its money.
Most cleaning sites we see do the opposite: one page that lists every service, no prices, a phone number and a stock photo of a mop. Customers cannot tell if you come to Żebbuġ or only to Sliema, or whether a three-bedroom flat costs €50 or €150, so they message three companies and pick the fastest reply. This guide shows the pages, the form, the trust proof and the rules that matter, with a free planner for how many enquiries you need.
It supports our website design packages, where we build sites like this for Malta and Gozo service businesses. If you also want the ads side, our guide to Facebook ads for cleaning services covers it.
The market
A fast-growing, crowded market.
Cleaning is one of the fastest-growing small business sectors in Malta. Eurostat counts 726 cleaning businesses in Malta in 2024, up from 486 in 2021, a rise of almost 50% in three years. Together they employed 6,649 people in 2024.
More competitors means customers compare more, and they compare online first. A site that answers their questions before they ask wins the message, the call and, often, the regular slot.
Short lets are the other big change. Eurostat reports 381,640 stays in Malta booked through online accommodation platforms in 2025, up from 298,191 in 2024, a rise of 28% in one year. Each stay ends with a turnover clean, usually on a tight window between check-out and check-in. Hosts and property managers search for cleaners who can work to that window, and most cleaning sites do not even mention it.
Your pages
The pages a cleaning website needs.
Give each main service its own page. Customers search for the job they need, “end of tenancy cleaning Malta” or “office cleaning Birkirkara”, and a page that answers exactly that does better than a list. Here is what each page should say.
| Page | Who it is for | What to show |
|---|---|---|
| Regular home cleaning | Families and busy professionals | Weekly or fortnightly, what is included, same cleaner, “from” price per visit |
| Deep or one-off cleaning | Before a party, after illness, spring clean | A room-by-room checklist, how long it takes, price by home size |
| End of tenancy and move-out | Tenants, landlords, agents | What landlords check, ovens and limescale, photos after the clean |
| Short-let turnovers | Hosts and property managers | Turnover windows, linen, restocking, photo reports, same-day changes |
| Office and commercial | Offices, shops, clinics | Out-of-hours cleaning, contracts, keys and alarm handling |
| After builders | After a renovation | Dust, paint and cement, what to clear first, photos of past jobs |
| Specialist services | Carpets, sofas, windows, terraces | Methods, drying time, what you cannot clean |
Add one page listing the localities you cover, in both the English and Maltese names people use, such as St Julian’s and San Ġiljan, and mark Gozo clearly if you go there. Then the usual: about, reviews, a short FAQ and a contact page with your full details. For how to write the words on each page, see our website copywriting tips.
The quote form
A quote form that gets you a price in one go.
The quote form is where a cleaning website earns its keep. A bare “name, email, message” form gets you “how much for a clean?”, and three messages later you still do not know the size of the flat. Ask the questions you would ask on the phone, in order, and keep it short.
| Field | Why you need it | Tip |
|---|---|---|
| Type of clean | Regular, deep, end of tenancy, turnover, office | Buttons, not a text box |
| Size | Bedrooms and bathrooms, or square metres for offices | Two drop-downs are enough |
| How often | One-off, weekly, every two weeks, monthly | This is your most valuable answer |
| Locality | Plan travel and group jobs by area | A list, Malta and Gozo |
| Preferred days and times | Fit it into your diary | Morning, afternoon or a time window |
| Access | Will someone be home, keys, alarm, parking | Ask how, never ask for the alarm code in the form |
| Pets and products | Allergies, pets at home, eco products wanted | Tick boxes |
| Photos (after builders, deep cleans) | See the real job before quoting | Optional upload |
With these answers you can reply with a price or a short range in one message, which is what wins the job. Our guide to website enquiry forms covers the layout, spam protection and what to do with each enquiry once it arrives.
Want a quote form that gets you the size, frequency and locality every time? Apply now for a cleaning website
Prices and terms
Show prices and terms people can trust.
Customers want a rough price before they ask, and a cleaning site that hides every price looks expensive. Show “from” prices by home size or a per-hour rate with a minimum visit, say what is included and what costs extra, such as ovens, windows or your own products.
If customers book or agree to a service online, consumer law applies. Under the EU Consumer Rights Directive, brought into Maltese law by the Consumer Rights Regulations (S.L. 378.17), you must give your identity, the total price or how it is worked out, and the cancellation right before the customer is bound. A consumer who books a service at a distance generally has 14 days to cancel; if they ask you to start within those 14 days, they pay for the cleaning already done if they then cancel.
| Show this | Why |
|---|---|
| “From” prices or hourly rate and minimum | Customers compare before they ask |
| What is included and what is extra | Avoids arguments after the clean |
| Cancellation and late-change rules | Protects your diary and is required for online bookings |
| What happens if something breaks | Shows you are insured and fair |
| Payment methods and when you charge | Card, transfer or monthly invoice for regular clients |
| Your full business details | Name, address, phone, email and registration number |
For the full list of what any Malta business website must show, see our guide to website legal requirements in Malta.
Trust
Proof that people can let you into their home.
Cleaning is a trust sale. People are giving you keys, alarm codes and time alone in their home or office. Your website has to show, not just say, that you are safe to let in.
| Proof | How to show it |
|---|---|
| Real team photos | Your own staff in uniform, not stock images |
| Insurance | Say you hold public liability insurance and who it is with, if you are happy to share |
| Staff checks | Say whether staff have a police conduct certificate and are trained before working alone |
| Key and alarm handling | Coded key tags, keys never labelled with addresses, codes never sent by plain message |
| Same cleaner each visit | Name the cleaner in the booking confirmation |
| Reviews | Link your Google reviews; ask every regular client after the third visit |
| Before and after photos | With the client’s permission, and with no personal items or addresses in shot |
The EU Services Directive, which applies to cleaning services, also says providers must make certain details easy to find, including their name, legal form, address, registration details and, where they have it, information on any insurance. Putting them on your site helps with trust as well as the rules.
Handle client data with care too. The GDPR (article 32) requires security that matches the risk, and a spreadsheet of home addresses next to key numbers is a real risk. For reviews, our guide on how to get Google reviews shows how to ask without breaking Google’s rules.
Short lets
Winning short-let hosts and property managers.
Turnover cleaning is a different service from home cleaning, and it deserves its own page. Hosts need someone who can clean, change linen and restock between a 10:00 check-out and a 15:00 check-in, report problems with photos and handle last-minute bookings.
| They need | Show it on your page |
|---|---|
| Reliable turnover windows | The hours you work, including weekends and holidays |
| Linen and laundry | Whether you supply linen or wash the host’s |
| Restocking | Toiletries, coffee, basics, at cost or included |
| Photo reports | A photo set after each clean, sent the same day |
| Damage and lost items | How you report them and how fast |
| Calendar link | Whether you can read their booking calendar so cleans are scheduled automatically |
| Prices per unit | By number of bedrooms, with linen as a separate line |
Many booking platforms let hosts export their calendar as a link, so a cleaning company can see check-outs as they are booked. Offering that on your website is a strong reason for a property manager with ten units to choose you. If you want the scheduling side built properly, our guide to job scheduling software explains the options.
Want a turnover cleaning page that wins property managers? Apply now for a cleaning website
Green claims
Eco claims: say exactly what you do.
Many cleaning companies call themselves “eco-friendly” or “green”. Be careful. EU Directive 2024/825 adds generic environmental claims such as “eco-friendly” or “green” to the list of banned unfair practices unless the trader can show recognised excellent environmental performance, and it set 27 September 2026 as the date for its rules to apply across the EU. Misleading claims are already against consumer law in Malta.
| Avoid | Say instead, if true |
|---|---|
| “Eco-friendly cleaning” | “We use cleaning products with the EU Ecolabel” |
| “Green company” | “Our vans run on electricity” or “we use refillable bottles” |
| “Non-toxic products” | “Fragrance-free products on request for allergies” |
| “Sustainable service” | Name the exact step, such as microfibre cloths washed and reused |
There is also a recognised route: the EU Ecolabel has criteria for indoor cleaning services, set by Commission Decision (EU) 2018/680. If you hold it, say so and show the logo; if you do not, describe the specific things you do.
Free tool
How many enquiries fill your diary?
Tell the planner how many spare hours your team has, how long a typical clean takes, your price and how often regular clients book. It shows how many regular clients fill those hours, how many enquiries you need to get there, and what each regular client is worth.
Fill your diary with regular clients
Use your own figures. Nothing you type is sent anywhere.
Your plan
Your result appears here as you type.
The number that matters most is the share of clients who book regular cleans. A website that sells the regular service first, with the same cleaner and a fixed day, raises it, and every regular client fills your diary for months.
Worked examples
Two examples with numbers.
Example 1: a home cleaning team in Naxxar. Say a team has 20 spare hours a week, cleans take 3 hours and cost €60, and regular clients book every two weeks. Filling 20 hours takes about 6.7 cleans a week, which is 14 regular clients. If 30% of enquiries book and half of those want regular cleans, the team needs about 94 enquiries, or about 32 a month over three months. Each regular client is worth about €1,560 a year.
Their old site had one page and a phone number. A new site with a regular-cleaning page, a locality list for the north of Malta and a four-question quote form makes those 32 enquiries a month realistic, especially with a small ads budget pointed at the regular-cleaning page.
Example 2: a turnover team in Sliema and St Julian’s. Say a team wants five property managers with eight units each. Their new turnover page shows windows, linen, photo reports and prices per bedroom, and offers to read the managers’ calendars. One manager signing up fills more of the diary than twenty one-off home cleans.
These numbers are examples only. Use the planner above with your own hours and prices.
How we help
Cleaning websites that win regular clients.
We build cleaning company websites for Malta and Gozo with a page for each service, a locality list, “from” prices, a quote form that asks the right questions and trust proof that shows real people. You own the site and the domain, and every enquiry comes straight to you.
| Package | Price | Ready in |
|---|---|---|
| Professional Website | From €990 | Complete in 24 to 48 hours |
| Business Website | From €2,490 | 2 to 4 days |
| Growth Website | From €4,900 | 7 days |
| 24-Hour Premium Website | €2,990, up to 15 pages | 24 hours |
If you want the ads side too, our Facebook and Instagram ads start at €1,249 a month plus ad spend, and send people straight to your regular-cleaning page. We have 18 Google reviews from real clients. See our website design packages for what each one includes.
Ready for a website that fills your diary? Apply now for a cleaning website
A few straight answers
What you might be wondering.
What should a cleaning company website include?
A page for each service, the localities you cover, “from” prices, trust proof such as team photos, insurance and reviews, and a short quote form that asks for the type of clean, the size, how often and the locality.
Should a cleaning company show prices on its website?
Yes, at least “from” prices or an hourly rate with a minimum visit. Customers compare before they ask, and a site with no prices looks expensive. Say what is included and what costs extra.
How many cleaning businesses are there in Malta?
Eurostat counts 726 cleaning businesses in Malta in 2024, up from 486 in 2021, employing 6,649 people in 2024. More competition means customers compare websites before they call.
Can customers cancel a cleaning service booked online?
Generally, yes. Under EU and Maltese consumer law, a consumer who books a service at a distance has 14 days to cancel. If they ask you to start within that time and then cancel, they pay for the work already done.
Can I call my cleaning company eco-friendly?
Only if you can back it up. EU Directive 2024/825 bans generic claims such as “eco-friendly” without proof of recognised excellent environmental performance. Say exactly what you do, such as using EU Ecolabel products.
How do I get short-let cleaning clients from my website?
Give turnover cleaning its own page with your working windows, linen and restocking options, photo reports and prices per bedroom, and offer to read the host’s booking calendar so cleans are scheduled automatically.
How much does a cleaning company website cost with Malta Digital?
Our Professional Website starts from €990 and is complete in 24 to 48 hours. The Business Website starts from €2,490 in 2 to 4 days, and the Growth Website from €4,900 in 7 days.
Sources
Where these facts come from.
- Eurostat: Enterprises by detailed NACE Rev. 2 activity (sbs_ovw_act)
- Eurostat: Short-stay accommodation offered via online platforms (tour_ce_omn12)
- Directive 2011/83/EU on consumer rights, EUR-Lex
- Consumer Rights Regulations, S.L. 378.17, Laws of Malta
- Directive 2006/123/EC on services in the internal market, EUR-Lex
- Regulation (EU) 2016/679, General Data Protection Regulation, EUR-Lex
- Directive (EU) 2024/825 on empowering consumers for the green transition, EUR-Lex
- Commission Decision (EU) 2018/680, EU Ecolabel criteria for indoor cleaning services, EUR-Lex
- Google Business Profile Help: Tips to get more reviews
Keep reading
Related guides.
Website enquiry forms
Forms that get replies.
Small business website in Malta
Pages, costs and mistakes.
A useful first step
Ready for a website that fills your diary?
Professional Website from €990, Business Website from €2,490 and Growth Website from €4,900. Tell us your services and the localities you cover, and we reply with what we would build.
Step 1 of 2
Apply now for a cleaning website
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