Small business website in Malta
What a small business needs on day one, in plain words.
Websites · Facebook page vs website
Do you need a website if you have
a Facebook page in Malta?
A Facebook page is free, quick and busy with local customers. So why pay for a website? Because the two do different jobs. This guide shows what a page does well, what it cannot do, what Malta businesses actually use, and a free check for your own business.
Short answer
Yes, if you want customers who do not know your name to find you and send a proper enquiry. A Facebook page is good for showing your work and staying in touch, but a website you own shows your services and prices, ranks for searches like “plumber in Mosta” and takes enquiries. Malta Digital builds these through its web design in Malta service, from €990.
Key takeaways
- Do I need a website if I already have a Facebook page? If you only serve people who already know you, a page can be enough. If you want new customers who search on Google, see prices, compare you and send a proper enquiry, you need a website. Most Malta businesses use both: the page for showing work and the site for closing the enquiry.
- Can customers find my business on Google with only a Facebook page? A page can appear when someone searches your business name. It rarely appears when someone searches what you do plus a town. A website with a page for each main service gives Google something to match to that kind of search.
- Who owns my Facebook page? You manage the page, but it lives on Meta’s platform and follows Meta’s rules. Pages and ad accounts can be restricted or lose reach. A website on your own domain is the one address that stays yours.
Fair play
What a Facebook page does well.
A page is a good tool, and it is fair to say so. It is free to start, your customers already use Facebook, and posting a photo of a finished job takes seconds.
It is also where people see you before they know your name. A shared post, a friend’s comment or a short video can introduce you to the right person. A website cannot do that on its own.
So the question is not “page or website”. It is which job each one does best.
The gaps
What a page cannot do.
The gaps show up at the moment a customer is ready to decide. Here is how a page and your own website compare on the things that matter.
| What the customer needs | Facebook page | Your own website |
|---|---|---|
| Find you without knowing your name | Usually only by business name | Pages for each service and town can match what people search |
| See services and “from” prices | Scattered across posts | One clear page, always up to date |
| Send a proper enquiry | A message, with details missing | A form that asks only what you need |
| Trust you before contacting you | Likes and comments | Reviews, photos of your work and your details in one place |
| Land from your ads | Possible, but you follow Meta’s layout | A page built for one action, with tracking you control |
| Stay yours if rules change | Subject to Meta’s rules and reach | Your domain, your content |
None of this is a criticism of Facebook. It is simply not built to be your shop. For a deeper look at the page-or-landing-page question when you run ads, see landing pages for Facebook ads. If you are weighing a single campaign page against a full site, read landing page vs website.
Want your prices and enquiries on a page you own? Apply now for a website
Malta data, 2025
What Malta businesses use.
Eurostat surveys businesses about websites and social media. We read the latest figures, for 2025, on 9 November 2026. They cover firms with 10 or more staff, so they show where the market is heading, not every micro business.
| Measure | Malta | EU 27 |
|---|---|---|
| Use any social media | 88.2% | 63.6% |
| Have a website | 81.6% | 79.0% |
| Have a website and use social media | 77.1% | 58.2% |
| Website lists goods, services or prices | 77.1% | 66.4% |
| Website takes orders or bookings | 37.8% | 22.5% |
Malta firms use social media far more than the EU average, and nearly nine in ten of them (77.1% out of 88.2%, our calculation) also have a website. More than nine in ten firms with a website use it to list goods, services or prices (77.1% of all firms, out of 81.6%). And 37.8% of all firms let customers order or book on it.
In other words, among Malta firms of this size, the page and the site go together. Only about one in eight firms that use social media has no website (our calculation).
Honest answer
When a page alone is enough.
There are cases where a Facebook page is enough for now. Be honest with yourself about which one is yours.
- You only serve people who already know you, and you do not want new customers.
- You are testing an idea and need something live today.
- You sell one-off items through posts and do not need prices or details on a page.
- You run a hobby or a community group, not a business.
If you want new customers, bookings or sales, those cases do not apply. The check below tells you where you stand.
Free tool
Is your Facebook page enough? Check in two minutes.
Answer eight questions about what a customer can do today. “Not sure” counts as a gap, because if you are not sure, your customers probably are not either.
Is your Facebook page enough?
Eight questions about what customers can do today. Answer yes, no or not sure. You get a score and a short list of what a website would add. Nothing you click is sent anywhere.
Your result
This check needs JavaScript. The same eight questions are in the article, so you can go through them by hand.
The check is our own list of the things customers need at the point of decision. It is a guide, not an audit.
Want a website that works with your Facebook page?
We build the pages and the enquiry form, link them to your page and you own the address.
Together
Make the page and the website work together.
The best set-up is simple. The page shows your work and keeps you in people’s feeds. The website answers questions and takes the enquiry.
Link the two both ways. Put your website in your page’s intro and button. Put your page link in your website footer. Point your posts and any ads at the website page that fits, not at the home page.
Keep one clear action on every page: “Request a quote”, “Book” or “Apply now”. If you advertise, Meta ads in Malta send people to that page, and you can see what they did next.
Risk
If your page is restricted.
Pages and ad accounts can be restricted, sometimes by mistake. When that happens, the posts and followers you cannot reach are not the only loss. Your prices, your contact details and your reviews go with them.
A website does not stop a page being restricted. It means you can carry on. Customers who search your name still find your services, and you can tell them where else to reach you. Our guide to a restricted Facebook ad account explains how to appeal and what to do while you wait.
Proof
Proof: a site that sells.
Here is a real result from an online store. The store runs on its own website, and its ads send visitors there.
From January to May 2026, the account spent €95,470.88 and Ads Manager tracked €573,222.05 in website sales, a 6.00 return. Those sales happened on the store’s own site, not on a Facebook page.
Ads brought the people. The site took the orders, showed the prices and kept the data. That is the job a website does.
Want a site that is ready to turn visitors into enquiries? Apply now for a website
Our way
How it is often done vs how we do it.
| Step | How it is often done | How we do it |
|---|---|---|
| Start date | A wait for a free slot | Work starts as soon as the first payment is made |
| First version | Weeks before you see anything | Professional Website: first version targeted within 2–4 weeks once your content is ready |
| Your Facebook page | Ignored, or copied | Linked both ways, with the same look and the same message |
| Enquiry form | A generic “contact us” box | Questions chosen for what you sell |
| Ownership | Code and accounts with the supplier | You own the code and hold the keys |
You run your business; we take care of the website side and tell you plainly what we need from you and when.
Prices
What it costs.
A website is a one-off build with a published starting price. Our packages are below.
| Package | Price | Fits |
|---|---|---|
| Professional Website | From €990 | Up to 5 core pages, mobile design, contact form, analytics and hosting set-up |
| Business Website | From €2,490 | More services, more content and a fuller page plan |
| Growth Website | From €4,900 | A site built to support ads, with an enquiry or booking journey and a CRM connection where needed |
| Custom system | From €7,500 | Portals, booking or internal systems with user roles, quoted after a call |
See web design in Malta for the full list, or the website cost guide for what to ask in any quote.
Want a website that fits your business and your budget? Apply now for a website
A few straight answers
What you might be wondering.
Do I need a website if I already have a Facebook page?
If you only serve people who already know you, a page can be enough. If you want new customers who search on Google, see prices, compare you and send a proper enquiry, you need a website. Most Malta businesses use both: the page for showing work and the site for closing the enquiry.
Can customers find my business on Google with only a Facebook page?
A page can appear when someone searches your business name. It rarely appears when someone searches what you do plus a town. A website with a page for each main service gives Google something to match to that kind of search.
Who owns my Facebook page?
You manage the page, but it lives on Meta’s platform and follows Meta’s rules. Pages and ad accounts can be restricted or lose reach. A website on your own domain is the one address that stays yours.
How many Malta businesses have a website and use social media?
Eurostat’s 2025 survey of enterprises with 10 or more staff shows 88.2% of Malta firms use social media, 81.6% have a website and 77.1% have both. The survey does not cover smaller firms, so treat it as a guide, not a count of every micro business.
How much does a website cost in Malta?
At Malta Digital, a Professional Website starts from €990 for up to 5 core pages, a mobile design, a contact form, analytics and hosting set-up. A Business Website starts from €2,490 and a Growth Website from €4,900.
Should I stop posting on Facebook once I have a website?
No. Keep posting. The page shows your work and keeps you in people’s feeds. Link every post and your page profile to the website, so interested people can see prices and send an enquiry.
How quickly can Malta Digital build a website?
Work starts as soon as the first payment is made. A Professional Website first version is targeted within 2–4 weeks once your content is ready. Bigger sites take longer, and we agree the timeline with you in writing.
Sources
Where these facts come from.
- Eurostat isoc_ciweb: websites and functionalities, enterprises with 10+ staff, 2025 data (opened 9 November 2026)
- Eurostat isoc_cismt: social media use by enterprises, 2025 data (opened 9 November 2026)
Keep reading
Related guides.
Landing page for Facebook ads
Where ad clicks should land, and what the page needs.
Facebook ad account restricted
Why it happens, how to appeal and how to plan for it.
A useful first step
Ready to add a website to your Facebook page?
Professional Website from €990, Business Website from €2,490 and Growth Website from €4,900. Tell us what you sell and where your customers are, and we reply with what we would build.
Step 1 of 2
Apply now for a website
A few quick questions, about a minute. We usually reply within 2–3 hours.