Ad spend
€95,470.88
Total spent, 1 Jan – 28 May 2026.
Case study · Online store · Meta ads
Case study:
€573,222
in tracked sales.
From 1 January to 28 May 2026, an online store spent €95,470.88 on Facebook and Instagram ads across 41 campaigns. Meta Ads Manager tracked 9,085 website purchases worth €573,222.05, an average return on ad spend (ROAS) of 6.00.
Case study · Figures read directly from Meta Ads Manager · Client name withheld
€95,470.88 spent · €573,222.05 tracked sales · 6.00 ROAS
The numbers
What Ads Manager shows.
Tracked sales
€573,222.05
Purchase value tracked by Meta.
Website purchases
9,085
Across 41 campaigns.
Average ROAS
6.00
Tracked sales divided by ad spend.
Platform-attributed purchase value is not profit. These examples are not a guarantee of future results.
The client
Who this was for.
An online store selling directly through its own website. The client’s name is withheld, and campaign names are not shown in the screenshot.
Every sale in this case happened on the website, so the Meta Pixel and purchase tracking were the base of the whole account. Without reliable purchase data, Meta cannot learn who buys.
How we worked
What the work involved.
01
Tracking first
Purchase tracking checked so each website sale is reported with its value.
02
Many campaigns
41 campaigns ran in the period, so offers and audiences could be tested side by side.
03
Keep what sells
Budget moved towards campaigns with the strongest tracked sales and away from weak ones.
04
Watch the totals
Decisions were based on total tracked sales and ROAS, not single-ad results.
Read it honestly
What these numbers mean.
Tracked sales are the purchase value Meta attributes to the ads. They are not profit: product costs, delivery, VAT and returns still come off. Some buyers might have bought anyway.
Not every campaign did equally well. In the screenshot, single rows range from a ROAS of 1.59 to 9.05. The account total is what matters.
More results
Other case studies.
A few straight answers
What you might be wondering.
How much did this online store spend on Meta ads?
€95,470.88 from 1 January to 28 May 2026, across 41 campaigns.
How much in sales did the ads bring?
Meta Ads Manager tracked €573,222.05 in purchase value from 9,085 website purchases.
What was the ROAS?
An average of 6.00 across the period, as shown in Ads Manager.
Can you get the same results for my business?
No one can promise that. Results depend on your product, margins, website and budget. We give an honest view in a free review.
A useful first step
Check what your ads
really return.
Send us your Ads Manager results and margins. We’ll explain what the numbers mean for profit. Initial review at no charge.