Ad spend
€4,625.31
1 May – 25 Jul 2026.
Case study · Lead generation · Meta ads
Case study:
478 leads
at €9.68 each.
From 1 May to 25 July 2026, a lead generation campaign on Facebook and Instagram brought 478 form leads from €4,625.31 of ad spend, which is €9.68 per lead. The ads reached 185,375 people on a €6.00 daily ad set budget.
Case study · Figures read directly from Meta Ads Manager · Client name withheld
478 leads · €9.68 per lead
The numbers
What Ads Manager shows.
Leads
478
Form leads collected inside Facebook and Instagram.
Cost per lead
€9.68
Spend divided by leads.
Reach
185,375
People who saw the ads.
Leads are enquiries, not sales. These examples are not a guarantee of future results.
The client
Who this was for.
A business that sells through enquiries rather than online checkout. The client’s name is withheld, and the ad set name is blurred in the screenshot.
For this kind of business, the goal is a steady flow of enquiries at a cost that makes sense once some of them become customers.
How we worked
What the work involved.
01
Instant forms
Lead forms inside Facebook and Instagram, so people do not need to leave the app.
02
Small daily budget
The ad set ran on €6.00 a day and kept delivering for nearly three months.
03
Clear questions
Form questions set to collect what the business needs to follow up.
04
Fast follow-up
Leads only turn into customers if someone replies quickly.
Read it honestly
What these numbers mean.
A cheap lead is only good if it turns into a customer. Track how many leads you speak to and how many buy, so you know your real cost per customer.
More results
Other case studies.
A few straight answers
What you might be wondering.
How many leads did the campaign bring?
478 form leads between 1 May and 25 July 2026.
What was the cost per lead?
€9.68, from €4,625.31 of ad spend.
What budget did it run on?
A €6.00 daily ad set budget, as shown in Ads Manager.
Will I get leads at the same cost?
Not necessarily. Cost per lead depends on your offer, audience and form. We give an honest estimate in a free review.
A useful first step
Check what your ads
really return.
Send us your Ads Manager results and margins. We’ll explain what the numbers mean for profit. Initial review at no charge.