Ad spend
$28,130.74
Total spent, 1 May – 25 Jul 2025.
Case study · Online store · Meta ads
Case study:
$150,527
in tracked sales.
From 1 May to 25 July 2025, an online store spent $28,130.74 on Facebook and Instagram ads. Meta Ads Manager tracked 3,717 website purchases worth $150,527.84, an average ROAS of 5.35. The account ran in US dollars.
Case study · Figures read directly from Meta Ads Manager · Client name withheld
$28,130.74 spent · $150,527.84 tracked sales · 5.35 ROAS
The numbers
What Ads Manager shows.
Tracked sales
$150,527.84
Purchase value tracked by Meta.
Website purchases
3,717
In under three months.
Average ROAS
5.35
Tracked sales divided by ad spend.
Platform-attributed purchase value is not profit. These examples are not a guarantee of future results.
The client
Who this was for.
An online store selling through its own website, with the ad account set in US dollars. The client’s name is withheld and the screenshot has no client or campaign names in it.
How we worked
What the work involved.
01
Track every sale
Website purchases and their value reported back to Meta.
02
Test many ads
Several ads ran side by side, each judged on tracked sales.
03
Scale the winners
More budget went to ads with a strong return; weaker ones were cut.
04
Check the total
The account was judged on total sales and ROAS, not one lucky ad.
Read it honestly
What these numbers mean.
Tracked purchase value is not profit, and Meta’s attribution is not perfect. In the screenshot, single ads range from a ROAS of 4.13 to 9.95, which is why testing several ads matters.
More results
Other case studies.
A few straight answers
What you might be wondering.
How much was spent on ads?
$28,130.74 from 1 May to 25 July 2025.
How many sales did Meta track?
3,717 website purchases worth $150,527.84.
What was the ROAS?
An average of 5.35, as shown in Ads Manager.
Why is it in dollars?
The ad account was set up in US dollars, so the figures are shown exactly as they appear.
A useful first step
Check what your ads
really return.
Send us your Ads Manager results and margins. We’ll explain what the numbers mean for profit. Initial review at no charge.