
Custom software vs off-the-shelf
How to compare cost, fit, risk and ownership, and when a mix of both makes most sense.
Systems & automation · Costs
Custom software has no price list. You pay for scope, plus yearly running costs. Here is what moves the price, what grants cover, and a free planner for your own quote.

Custom software in Malta is priced on scope: user types, screens, connections and old data, plus yearly running costs. Digitalise your SME can cover up to 50% of eligible costs (60% in Gozo), and Micro Invest up to 65% as a tax credit. Malta Digital builds custom software and business systems in Malta from €7,500.
The short answer
Two businesses can ask for “a booking system” and get very different quotes. One needs a simple form and a calendar. The other needs deposits, staff rotas, reminders and a link to accounting. Same name, different size.
So the first question is not “how much?” It is “what must it do, for whom?” Every good quote starts with that list. If a supplier gives you a price without asking, they are guessing.
At Malta Digital, a first system starts from €7,500. That covers one important part of your business, such as bookings or follow-ups. Bigger projects are priced after scoping, and the final scope and price are agreed in writing before work starts.
Cost drivers
This is the checklist we use when we scope a system. It shows what pushes a quote up and what keeps it down. None of these are good or bad. They just take time to build and test.
| Cost driver | Price goes up when… | Price stays lower when… |
|---|---|---|
| Types of user | Customers, office, drivers and managers each need their own screens | One team uses it, with one set of screens |
| Screens and steps | Long flows with many choices and rules | A few clear screens that do one job well |
| Connections | It must sync with accounting, payments, WhatsApp or an old system | It stands alone, or uses one ready-made connector |
| Moving old data | Years of messy spreadsheets need cleaning first | You start fresh, or the data is already tidy |
| Reports | Many custom reports and exports | One dashboard with the numbers you check daily |
| Phones and offline use | Staff work on the road with poor signal | Everyone works at a desk |
| Security and GDPR | Sensitive data, many roles, audit history | Low-risk data and two or three roles |
| Clarity of the brief | Nobody has written the process down | The process is mapped and agreed before the build |
The two biggest drivers are usually connections and old data. Linking to another system means building, testing and handling the times it fails. Cleaning years of spreadsheets often takes longer than people expect.
After launch
The build is only part of the bill. A system also costs money every year it runs. Ask for these in writing, as a yearly figure, before you sign:
This is why we compare costs over three to five years, not just the build. A cheap build with high monthly fees can cost more than a bigger build you own outright. Our guide to custom software vs off-the-shelf compares both over time.
Free planner
Type in the build price and yearly running cost from your quote. Add what the system would replace, if you know it. Then choose Malta or Gozo and a funding scheme. The planner uses only your numbers, on your device.
Type in the numbers from your own quote. It works out the total over the years you choose, what the system replaces, and the most a grant or tax credit could cover. Worked out on your device. Nothing is sent anywhere.
Where is the business?
Check a funding scheme
This planner needs JavaScript. By hand: build price + (running cost per year × years). Digitalise your SME: up to 50% of eligible costs (60% in Gozo), grant between €25,000 and €120,000, plus 7%.
The grant figures follow the published scheme rules. They are the most a scheme could cover, not what you will get. The funding body checks every application.
Worked example
These are example quotes, not our prices and not real clients. They show how the maths works.
Quote A: €60,000 to build, €3,000 a year to run. Over three years, that is €69,000 in total. Under Digitalise your SME, a Malta business could get up to 50% of eligible costs: €30,000, plus the 7% flat rate, so €32,100. The business would pay about €27,900 of the build. In Gozo the rate is 60%: €36,000 plus 7%, so €38,520.
Quote B: €12,000 to build. Half of that is €6,000. That is below the €25,000 minimum grant, so Digitalise your SME would not fit on its own. Micro Invest could: a tax credit of up to 65%, so €7,800. In Gozo it can reach 85%, so €10,200.

Grants and tax credits
Digitalise your SME. We read the Guidance Notes V2.0 on 3 November 2026. The grant covers up to 50% of eligible costs, or 60% in Gozo. It runs from €25,000 to €120,000, plus a 7% flat rate. Both ready-made and custom software can count. The software must be bought from an outside supplier. Upkeep and repair contracts do not count. The next cut-off is 13 November 2026, then 30 November and 14 December. Our Digitalise your SME guide has the full rules.
Micro Invest. The 2026 Guidelines, also read today, offer a tax credit of up to 65% of eligible costs, or 85% in Gozo. It is capped at €65,000 over three years, with €20,000 more for Gozo, family businesses, female-owned businesses and social enterprises. It is for businesses with up to 50 full-time staff. For custom software, the agreement that lists what it will do must be signed before work starts.
The new 60% tax credit. The government announced a 60% tax credit for AI, automation and digital projects on 29 October 2026. The rules are not out yet. Our 60% tax credit guide is updated the day they are.
Check the timing rules of any scheme before you sign or pay. Starting too early can rule a project out.
Apply now and tell us the process you want to fix. We’ll reply with what we would build first, how we would price it and whether a grant could help.
Before you sign
A clear quote protects both sides. Whoever you work with, ask for these in writing:
These points also matter for grants. Micro Invest asks for a signed agreement that lists what the software will do.
Want a written scope you can check? Apply now for a business system
Keep it lower
Start with one part. Fix the part that costs you most first, such as bookings. Add the rest later, paid for by what the first part saves.
See a prototype first. Click through the screens before the full build. Changing a drawing is cheap. Changing finished code is not.
Write the process down. The clearer the brief, the fewer surprises.
Use ready-made parts. Payments, maps and messages do not need to be built from scratch.
Proof
A skip hire and waste business took bookings by phone, Messenger and a contact form. Nobody could see the full day. They asked for more direct bookings and more control over the workload.
We built one system with three views. Customers book on their phone in seven steps, with a size helper. The office sees daily capacity and assigns jobs. Drivers see their jobs in order and mark each one done. That is the kind of scope a quote has to price: three user types, one shared record, and clear rules.

Have a process like this? Apply now for a business system
How we price
We start with a short call about the process you want to fix. Then we map it, list the screens and agree the scope. You see a prototype before the full build. The final scope and price are agreed in writing before work starts.
Systems start from €7,500. We also help you check whether a grant fits before you commit. Planning a CRM? Read how much a CRM costs or ERP vs CRM. Want to see real work first? Visit our case studies.
A few straight answers
It depends on scope: user types, screens, connections and old data. At Malta Digital, systems start from €7,500 for one important part of a business. Bigger projects are priced after scoping.
Usually connections to other systems and moving old data. More user types, offline use and sensitive data also add time to build and test.
Hosting, backups, support, licences and fees from other companies, such as text or WhatsApp messages. Ask for them as a yearly figure before you sign.
Often, yes. Digitalise your SME covers up to 50% of eligible costs, or 60% in Gozo, for grants of €25,000 to €120,000 plus 7%. Micro Invest offers a tax credit of up to 65%, or 85% in Gozo.
Micro Invest usually fits smaller projects, because Digitalise your SME has a €25,000 minimum grant. That means eligible costs of about €50,000 in Malta.
Because each supplier assumes a different scope. Ask every supplier to price the same written list of screens, users and connections. Then compare totals over three years.
Yes. We work with businesses across Malta and Gozo. Gozo businesses can get higher grant and tax credit rates under both schemes.
A useful first step
We map your process, show you a prototype and agree the scope and price in writing before we build. Custom systems from €7,500.
Step 1 of 3
A few quick questions, about a minute. We usually reply within 2–3 hours.