Meta Verified for business in Malta.
What you get, and when it pays.

On 15 September 2026, Meta launched Meta One, a paid plan across Facebook, Instagram and WhatsApp. It has plans for people, for creators and for businesses. The verified badge and impersonation protection, which used to be sold as Meta Verified, now sit inside the business plans.

Meta’s own help page says this plainly. The Essential, Advanced, Expert and Max plans include the option to apply for a verified badge and impersonation protection, if you meet the rules.

Meta says the plans are rolling out gradually around the world. Its help pages also say Meta One is still in limited testing and not available everywhere yet. So the only sure test in Malta is to open the subscription screen on your Page or profile and see what Meta offers your account.

When you sign up, Meta first tries to verify you from your history on its apps. If that does not work, it offers other routes. Meta lists four: business details that match a public business record, an official document, a government photo ID, or a login to your business bank account.

For a limited company, the public record is usually the company’s entry with the Malta Business Registry. Use the same name on your Page that appears on your registration, or something close to it. If the names do not match, Meta may ask for a document instead. It lists certificates or articles of incorporation, business registration or licence documents, government business tax documents and business bank statements.

Sole traders need to watch one rule. Meta says the name on your ID must be similar to the name of the Page or profile. Its own example is a shop called “Annie Smith’s Flowers”, where the ID should contain “Annie” or “Smith”. A sole trader who trades under a brand name may need to verify with documents instead of an ID.

Meta may then ask you to confirm the link by email, text, phone call, ID or domain verification. Domain verification needs admin access to the place where your website’s domain is managed. If someone else built your site, get that access first. Our guide to a business email on your own domain explains who usually holds it.

Answer five questions about your Pages and profiles. The picker suggests the lowest Meta One business plan that covers what you need, or tells you to skip it for now, and shows Meta’s US starting price for the number of profiles you run. Nothing you enter leaves this page.

1. Check who can manage it. Anyone with access to your business portfolio can manage Meta One, unless you limit it. In Meta Business Suite, go to Settings, Business info, Business options and use the Meta One toggle.
2. Match your names. Make your Page name match your registered business name, or the name on the owner’s ID.
3. Open the subscription screen on your Page or profile and check which plans and prices Meta shows you.
4. Pick one plan for one profile first. Add the second profile only if you need it.
5. Have your documents ready. Registration, a business bank statement or a valid photo ID.
6. Confirm the link by email, text, call, ID or domain.
7. Review after three months. Keep it if you used the support, tools or protection. Cancel it if you did not.

Turn on two-factor authentication for every admin too. Our guide to Meta Business Manager setup shows how.