1 Jan – 28 May 2026
Digital advertising · Guide
Digital advertising
in Malta.
What to know.
Digital advertising in Malta means paid ads on Facebook, Instagram and Google that you can measure. For most local businesses, Meta ads give the widest reach, and Google Search catches people already looking. Expect two costs: ad spend paid to the platform, and an agency fee, ours from €1,249 a month.
By Malta Digital · Published · Updated · 6 min read
The short answer
What digital
advertising means.
Digital advertising is paid advertising online: ads on Facebook, Instagram, Google, YouTube and other websites. Unlike print or radio, you set an exact budget, choose who sees the ads and can track which ads bring enquiries and sales.
Digital marketing is the wider umbrella. It also covers SEO, email, organic social media and content. Advertising is the paid part.
Channels
The main channels.
01
Facebook & Instagram (Meta)
Reach people by location, age and interests, and create demand with images and video. Usually the biggest reach in Malta.
02
Google Search
Ads shown when people search for what you sell. Good for urgent needs like repairs or clinics.
03
YouTube and Display
Video and banner ads, mostly for awareness and retargeting.
04
Retargeting
Ads to people who visited your website or engaged with you, across these channels.
Fit
Which channel suits
which business.
Online shops: Meta sales campaigns with purchase tracking, plus retargeting. Restaurants, salons, events: Instagram and Facebook, often to WhatsApp messages. Clinics, trades, real estate: Meta lead forms, with Google Search where people search urgently. Hotels: Meta for direct bookings alongside booking sites.
Budget
What digital advertising
costs in Malta.
You pay two things: the ad spend, which goes straight to Meta or Google, and the agency fee. Our management starts from €1,249 a month plus ad spend, excluding VAT, with bigger packages from €2,449 and €3,449 that add landing pages, follow-up and Google Ads. Websites start from €990.
Start with a budget you can run for about three months without needing it back in the first month.
Agency work
What to expect
from an agency.
01
Strategy
A clear goal, audience and offer before any ad goes live.
02
Tracking
Pixel, Conversions API and enquiry tracking checked first.
03
Creative
Ad copy, images and short videos, tested and refreshed.
04
Reporting
Plain reports on spend, results and cost per result.
Choosing
How to choose an
agency in Malta.
Ask for real screenshots from Ads Manager, not just logos. Ask who will actually run your account. Make sure the ad account and Pixel stay in your name. Check what is included in the fee and what is extra. And be wary of anyone promising a fixed return.
We are a small, focused agency: most of our work is Facebook and Instagram ads, with Google Ads where it fits, plus websites and business systems.
Real figures
Tracked results
from our accounts.
1 May – 25 Jul 2025
$28,130.74 in ad spend. $150,527.84 in tracked sales.
1 May – 25 Jul 2026
478 leads at €9.68 per lead.
Platform-attributed purchase value is not profit. These examples are not a guarantee of future results.
A few straight answers
What you might be wondering.
What is digital advertising?
Paid online ads on platforms like Facebook, Instagram and Google, with a set budget, chosen audience and tracked results.
Is digital advertising the same as digital marketing?
No. Digital marketing also covers SEO, email and organic content. Digital advertising is the paid part.
Which is best for a business in Malta: Meta or Google?
Meta usually gives the widest reach in Malta and creates demand. Google catches people already searching. Many businesses use both.
How much does a digital advertising agency cost in Malta?
Ours starts from €1,249 a month plus ad spend, excluding VAT.
Do you do print or radio advertising?
No. We focus on online advertising that can be measured.
A useful first step
Check what your ads
really return.
Send us your Ads Manager results and margins. We’ll explain what the numbers mean for profit. Initial review at no charge.