CRM for real estate agents in Malta
Track leads and viewings from first enquiry to contract.
Websites · Real estate
A real estate website in Malta
that wins listings, not only clicks.
Buyers search, tenants compare and owners decide which agency gets the instruction. This guide covers the pages an agency site needs, the licence rules in Cap. 644 and a free planner with payback from your own fee.
Short answer
A real estate website in Malta should make listings easy to search by locality and price, turn owners into valuation requests, and show each agent’s licence registration number. Under the Property Market Agency Act (Cap. 644), licence holders must indicate that number whenever they advertise or promote property, so it belongs on every listing and agent profile. Malta Digital builds agency sites as part of web design in Malta, from €990, and custom listings systems from €7,500.
Key takeaways
- What should a real estate website in Malta include? Search by sale or let, locality, type, price and bedrooms; listing pages with photos, the reference and the listing agent; an owners page with a valuation form; agent profiles; and a fees page. Each agent’s licence registration number belongs on their listings and profile.
- Do estate agents in Malta have to show a licence number on their website? Under the Property Market Agency Act (Cap. 644), a licence holder must indicate the licence registration number when they advertise, promote or negotiate any property. A listing on your website is a form of advertising, so show the number on each listing and agent profile. Check with the Property Market Agency if you are unsure.
- Which law regulates estate agents in Malta? The Property Market Agency Act, Cap. 644 (Act XXVII of 2024). It set up the Property Market Agency and replaced the earlier Real Estate Agents, Property Brokers and Property Consultants Act, Cap. 615.
Three audiences
Who visits an agency website.
An estate agency site serves three different people. Buyers want to search by locality, price and bedrooms on their phone. Tenants want to know what is free now and when they can see it. Owners want to know whether you will sell or let their property well, and what you charge.
Most agency websites in Malta are built for the first group only. The owners, who bring you the instructions every agency competes for, get a generic “contact us” box. This guide covers all three, plus the licence rules that now shape what an agency has to show, and ends with a free planner.
If you are comparing designers first, see web design in Malta for our packages. Then use this page as your brief.
The law
The licence rules your website must follow.
Malta’s Property Market Agency Act (Cap. 644, Act XXVII of 2024, dated 26 September 2024) set up the Property Market Agency and replaced the earlier Real Estate Agents, Property Brokers and Property Consultants Act (Cap. 615). We read the Act on legislation.mt on 10 November 2026. These are the parts that touch your website.
| Rule in the Act | What it says | What to put on the site |
|---|---|---|
| Licence (art. 18) | Nobody may act as a property broker or real estate agent, or be employed or engaged as a branch manager or property consultant, without a valid licence. Registered occasional brokers are the exception. | Only list people who hold a licence as agents |
| Approved name (art. 22(1)–(2)) | A licence holder may only trade under a name the Agency has approved. A breach can lead to an administrative penalty of up to €20,000. | Use your approved trading name in the logo, the page titles and the footer |
| Registration number (art. 22(4)) | A licence holder must indicate the licence registration number when they advertise, promote or negotiate any property. | The licence registration number on every listing, agent profile and property advert |
| Fees in advance (art. 28) | Licence holders and occasional brokers must tell the parties in advance what fees they will charge. | A clear “fees and how we work” page, linked from listing and valuation forms |
| Brokerage declared (art. 29) | Contracts concluded after 1 December 2024 to acquire, transfer or lease land must declare whether an agent was engaged and whether brokerage is due, and who receives it. | An honest line in your FAQ so buyers and owners know what to expect |
The Agency also keeps a public register where anyone can check whether a property intermediary is licensed, by identity card number or licence number. That makes the registration number on your site something a careful buyer can actually check. Make sure it is right, and update it when a licence is renewed or an agent leaves.
This is not legal advice. Read the Act and ask the Agency if you are unsure how a rule applies to you. For the general rules every Malta website must follow, such as privacy and cookies, see our guide to website legal requirements in Malta.
Want licence numbers shown correctly on every listing? Apply now for an agency website
The market
What the numbers say about Malta property.
Malta house prices have been rising faster than the EU average for over two years. Eurostat’s house price index shows prices in Malta 6.9% higher in the second quarter of 2026 than a year earlier, against 4.7% across the EU.
Rising prices mean owners shop around before they instruct an agency, and buyers compare more listings before they call. Both groups judge you on your website first.
Eurostat’s 2025 survey of enterprises with 10 or more people employed adds a second fact. In real estate, 82.1% of Malta firms have a website, close to the EU average of 84.1%. But only 11.9% have a website with content in two or more languages, against 26.1% across the EU. For an agency that sells to buyers from abroad, a properly built second language is still rare.
| Website feature | Malta | EU |
|---|---|---|
| Has a website | 82.1% | 84.1% |
| Website with prices or a description of services | 76.2% | 72.3% |
| Website with online ordering, reservation or booking | 28.7% | 17.2% |
| Website in two or more languages | 11.9% | 26.1% |
Figures are a share of all real estate enterprises of that size, not only those with a website. Smaller agencies are not in the survey.
Structure
The pages an agency site needs.
- Search. Filters for sale or let, locality, type, price and bedrooms, plus a box for the reference number people saw on a sign or an advert. Results must load fast on a phone.
- Listing pages. Large photos, a floor plan where you have one, the price or rent, the reference, the key facts in a short table, and the listing agent with photo and licence registration number. One enquiry form that sends the reference with it.
- Owners page. How you market a property, what you charge, how long you usually take to reply, and a short valuation or letting request form. This is the page that wins instructions.
- Agent profiles. Name, photo, languages, areas covered and licence registration number. People like to know who will answer before they call.
- Fees and how we work. Plain words on your fees, the brokerage declaration and what happens from offer to contract.
- Area pages, only with real knowledge. Write about the localities you actually sell in, with your own photos and real detail. Copying one page per town with the name swapped is thin content that Google and buyers both see through.
Listing pages expire. When a property is sold or let, mark it clearly rather than deleting the page straight away, then remove or redirect it once it stops being useful. A site full of dead links looks abandoned.
Want these pages planned for your agency? Apply now for an agency website
Enquiries
Turn each enquiry into a viewing.
A property enquiry is worth most in the first hour. The website’s job is to collect the right details and put them in front of the right agent at once.
| Form | Ask for | Why it helps |
|---|---|---|
| Listing enquiry | Reference (filled in for them), name, phone or email, preferred viewing time | The agent knows the property and can offer a slot in the first reply |
| Rental enquiry | Reference, move-in date, how long they want to stay, number of people | You can tell quickly whether the property fits |
| Valuation request | Locality, type, size, sell or let, when they want to start | You can prepare before you call the owner |
| Every form | A tick to agree to be contacted, and a link to your privacy page | Keeps you on the right side of data protection rules |
Route each enquiry to the agent on that listing, and copy it into the CRM you use so nothing gets lost. Our guide to a CRM for real estate agents covers the follow-up side, and the lead response time checker shows what slow replies cost.
Want an agency website that brings in instructions, not only browsers?
We build the search, the listing pages, the owners page and the licence lines, and you own the site.
Free tool
Your agency website plan, in a minute.
Pick what your agency does, add how many agents you have and what an average deal earns you. The planner lists your pages, gives you a licence line to adapt, suggests features and shows how many extra deals pay back each website.
Agency website planner
The licence line follows Cap. 644 as we read it on 10 November 2026. Nothing you type is sent anywhere.
Your plan
This planner needs JavaScript. The same steps are in the article, so you can do it by hand.
The payback is plain division of our published starting prices by your own figure. It is not a forecast, and fee income varies from deal to deal.
Languages
Selling to buyers from abroad.
If a large share of your buyers or tenants come from abroad, write the key pages in their language: search, listing pages, the enquiry form and the fees page. Keep the licence line and the reference number identical in every version.
Give each language its own address, link the versions together, and never send people to a language automatically. Our guide to a multilingual website in Malta explains the rules Google sets, with official data on where Malta’s visitors and residents come from.
Proof
Proof: enquiries are a system.
A website gives your listings a home. Ads can send people to it. Here is a real result from a lead-generation campaign we managed.
Between 1 May and 25 July 2026, one campaign produced 478 leads at €9.68 each. These were enquiries, not sales, and results vary by business. For an agency, the pattern is the same: a clear listing, a short form and a fast reply from a named agent. If you later want more enquiries, Facebook ads for real estate agents shows how to send them to your listings.
Want a website that is ready for real enquiries? Apply now for an agency website
Our way
How it is often done vs how we do it.
| Step | How it is often done | How we do it |
|---|---|---|
| Licence numbers | Left off, or only in the footer | On every listing and agent profile, from one place you update |
| Owners | A generic contact box | An owners page with your process, your fees and a short valuation form |
| Enquiries | One shared inbox | Each enquiry carries the reference and goes to the listing agent |
| Start and first version | A wait for a free slot | Work starts as soon as the first payment is made; first version in 2–4 weeks once your content is ready |
| Ownership | Code and accounts with the supplier | You own the code and hold the keys |
Bigger listings systems, with agent logins and links to your other software, take longer. We agree the timeline with you in writing, and even large systems are live within 2–3 months at most.
Prices
What it costs.
Our website packages have published starting prices. A small agency often starts with a Business Website; a large listings platform is a custom system.
| Package | Price | Fits |
|---|---|---|
| Professional Website | From €990 | Up to 5 core pages, mobile design, contact form, analytics and hosting set-up |
| Business Website | From €2,490 | More services, more content and a fuller page plan |
| Growth Website | From €4,900 | A site built to support ads, with an enquiry journey and a CRM connection where needed |
| Custom system | From €7,500 | Portals, booking or internal systems with user roles, quoted after a call |
See web design in Malta for the full list, the website cost guide for what to ask in any quote, or CRM in Malta if your listings and leads need a system behind the site.
Want a website priced and planned for your agency? Apply now for an agency website
A few straight answers
What you might be wondering.
What should a real estate website in Malta include?
Search by sale or let, locality, type, price and bedrooms; listing pages with photos, the reference and the listing agent; an owners page with a valuation form; agent profiles; and a fees page. Each agent’s licence registration number belongs on their listings and profile.
Do estate agents in Malta have to show a licence number on their website?
Under the Property Market Agency Act (Cap. 644), a licence holder must indicate the licence registration number when they advertise, promote or negotiate any property. A listing on your website is a form of advertising, so show the number on each listing and agent profile. Check with the Property Market Agency if you are unsure.
Which law regulates estate agents in Malta?
The Property Market Agency Act, Cap. 644 (Act XXVII of 2024). It set up the Property Market Agency and replaced the earlier Real Estate Agents, Property Brokers and Property Consultants Act, Cap. 615.
How can buyers check if an estate agent is licensed in Malta?
The public register at realestateregister.gov.mt lets anyone check whether a property intermediary is licensed or authorised, by identity card number or licence number. The register says it is updated periodically.
Should an agency website be in more than one language?
If many of your buyers or tenants come from abroad, yes. Eurostat’s 2025 survey found only 11.9% of Malta real estate firms with 10 or more staff have a website in two or more languages, against 26.1% across the EU.
How much does a real estate website cost in Malta?
At Malta Digital, a Professional Website starts from €990, a Business Website from €2,490 and a Growth Website from €4,900. A custom listings system with agent logins starts from €7,500. The planner on this page shows how many extra deals pay back each price.
How quickly can Malta Digital build an agency website?
Work starts as soon as the first payment is made. A first version is ready in 2–4 weeks once your content is ready. Bigger listings systems take longer and are live within 2–3 months at most, agreed with you in writing.
Sources
Where these facts come from.
- Property Market Agency Act, Cap. 644 (Act XXVII of 2024), legislation.mt: arts. 18, 22, 28, 29, 30 and 37 (read 10 November 2026)
- Public register of licensed property intermediaries (read 10 November 2026)
- Eurostat prc_hpi_q: house price index, quarterly, annual rate of change (read 10 November 2026)
- Eurostat isoc_ciwebn2: websites and functionalities by NACE, 2025, real estate (L68) (read 10 November 2026)
Keep reading
Related guides.
Facebook ads for real estate agents
How Malta agencies get buyer and owner leads from Meta.
Website cost in Malta (2026)
Prices, running costs and what to ask in any quote.
A useful first step
Ready for an agency website that wins instructions?
Professional Website from €990, Business Website from €2,490, Growth Website from €4,900 and custom listings systems from €7,500. Tell us about your agency and we reply with what we would build.
Step 1 of 2
Apply now for a website
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