Facebook ads management pricing
Retainer, percentage of ad spend or pay per lead, with a free slider to compare the quotes you have.
Facebook & Instagram ads · Management
What’s included in Facebook ads management
a plain checklist before you sign.
Facebook ads management should list the work you get for the fee, not only a monthly price. Malta Digital’s Meta ads management from €1,249 a month includes strategy, tracking checks, ad copy, static creative, testing and reporting, and the free checklist below lets you score any quote, including ours.
16-point checklistscore any management quote
Short answer
A solid Facebook ads management package covers strategy, tracking, creative, campaign running, testing and reporting, with the ad account left in your name. Malta Digital includes those in Meta ads management in Malta from €1,249 a month plus ad spend. Use the checklist below to compare quotes. Fee models are covered in our pricing models guide.
Key takeaways
- What is included in Facebook ads management? At minimum: strategy, tracking checks, campaign setup, creative or a clear creative plan, testing, reporting and access for you. Malta Digital’s starter package includes those from €1,249 a month plus ad spend.
- Is ad spend included in the management fee? No. Ad spend is paid to Meta. The fee pays for the work of running the ads.
- Do you create the ads? Yes. Ad copy and static creative are included. Video is part of a higher package or quoted as an extra.
Why it matters
Why “management” can mean anything.
Two quotes can both say “Facebook ads management” and cover very different work. One may only log in once a week. Another builds creative, checks tracking and reports on sales. The fee alone does not tell you which is which.
This page is a checklist of what should be in writing before you sign. It is not a price list. For retainers, percentage-of-spend and pay-per-lead models, read Facebook ads management pricing. For the full monthly bill, see Facebook ads cost in Malta.
Checklist tool
Score any management quote in two minutes.
Tick what the quote includes. You get a score out of 100. Six items are deal-breakers if they are missing: a written strategy, tracking checked first, accounts in your name, paying Meta yourself, your own login access, and keeping your data if you leave.
Facebook ads management checklist
Tick what a quote includes. You get a score out of 100 and a list of deal-breakers that are still missing. Nothing leaves this page.
Your inclusion score
This checklist needs JavaScript. You can use the written list below as a paper version.
You can also print the same list from the table below and tick it on paper during a sales call.
The list
What good Facebook ads management includes.
Use this as the written scope. If a line is missing from a quote, ask for it to be added or priced as an extra.
| Area | Should be included | Why it matters |
|---|---|---|
| Strategy | Goal, offer, audience and budget in writing | Stops guesswork after you pay |
| Tracking | Pixel or Conversions API checked before spend | Without it you cannot trust results |
| Ownership | Ad account, Page and Instagram in your portfolio | You can leave without losing history |
| Payment | You pay Meta directly | Keeps spend clear and under your control |
| Creative | Ad copy and static images or carousels | Weak creative wastes every euro |
| Video | Included or priced as a clear extra | Avoids surprise invoices later |
| Setup | Campaigns built in Ads Manager | Boosts alone are not management |
| Testing | New ads tested on a schedule | Tired ads raise costs in Malta’s small audience |
| Retargeting | Ads to site visitors and engagers | Usually cheaper than cold traffic |
| Reporting | Monthly leads, sales and cost per result | Likes and reach are not enough |
| Review | A call or written review each month | So changes happen on purpose |
| Access | You can log in any time | No black box |
| Notice | Short exit terms after a test period | Protects you if it is not working |
| Data on exit | You keep audiences, pixel and history | So you do not start from zero |
Our package
What Malta Digital includes from €1,249 a month.
Our Meta Growth package is the starting Meta ads management offer. It includes strategy and campaign setup, tracking review and setup, ad copy and static creative, campaign management and retargeting, ongoing testing, and clear reporting with direct support. Ad spend is separate and paid to Meta.
Video content creation sits in the Growth Partner package. Landing pages and deeper follow-up work sit in the Customer Acquisition System. We say that up front so the checklist match is honest. Press “Fill Malta Digital’s package” in the tool to see our score: video is the main item left unticked on the starter plan.
From 1 May to 25 July 2026, a lead campaign we managed brought 478 form leads at €9.68 each on €4,625.31 of spend. That is the kind of result reporting we mean: spend, leads and cost per lead, with a screenshot.
Want this scope in writing for your account? Apply now for Meta ads management
Have a quote and not sure what it covers?
Apply now and send it over. We’ll map it to this checklist and tell you what is missing, even if you do not hire us.
Compare
How to compare two agency quotes.
Put both quotes side by side against the checklist. Ignore package names. Count the deal-breakers first. If either quote keeps the ad account in their name, mixes ad spend into one invoice, or will not show Ads Manager proof, stop there.
Then compare creative, testing and reporting. A lower fee that excludes creative often costs more once you pay a designer separately. A higher fee that includes tracking, creative and weekly testing can be cheaper per result.
For the questions to ask before you hire anyone, use our questions to ask before hiring a Facebook ads agency guide. To see how we position the work as a Meta ads agency in Malta, read the service page.
Malta notes
Extra checks for Malta businesses.
Ask how the agency handles small audiences that tire quickly. Ask whether Instagram and Facebook are managed together. Ask how leads reach you if customers prefer a short form or a phone call.
Also ask who replies to leads. Management of ads is not the same as answering every enquiry. If follow-up is slow, cheap leads still fail. We flag that in the first review, before you raise spend.
Eurostat figures show why scope matters here. In 2025, 82.4% of people in Malta used social networks, and in 2024 most firms with 10+ staff already paid for online ads (isoc_ci_ac_i and isoc_cismt, opened 5 Nov 2026). You are rarely advertising alone, so the work inside the fee has to be real.
Red flags
Red flags in a management offer.
“Full management” with no list. If they cannot tick the checklist, the scope is fluff.
Guaranteed leads or ROAS. Nobody controls Meta’s auction.
No login for you. You should see your own Ads Manager.
Ad spend on their invoice only. Keep Meta billing on your card or business account.
Reports with reach only. Ask for cost per lead or cost per sale.
A few straight answers
What you might be wondering.
What is included in Facebook ads management?
At minimum: strategy, tracking checks, campaign setup, creative or a clear creative plan, testing, reporting and access for you. Malta Digital’s starter package includes those from €1,249 a month plus ad spend.
Is ad spend included in the management fee?
No. Ad spend is paid to Meta. The fee pays for the work of running the ads.
Do you create the ads?
Yes. Ad copy and static creative are included. Video is part of a higher package or quoted as an extra.
Who owns the Facebook ad account?
You should. The agency gets partner access. If a quote keeps the account in their name, treat that as a deal-breaker.
How often should an agency report?
At least monthly, with leads or sales and cost per result. Weekly checks matter too, even if the formal report is monthly.
What is not included in basic management?
Often video shoots, landing pages, CRM setup and answering every lead. Those should be listed as extras or higher packages.
How do I compare two Facebook ads management quotes?
Use the checklist on this page. Score deal-breakers first, then creative, testing and reporting.
How is this different from your pricing models guide?
That guide explains retainers, percentage fees and pay-per-lead. This page lists the work that should be inside any model.
Keep reading
Related guides.
Questions to ask before hiring a Facebook ads agency
Ten questions with good and bad answers, how to read proof, who should own your ad account and a free agency scorecard.
Facebook ads cost per lead in Malta
How to work out cost per lead, a real €9.68 example, what it means per customer and a free CPL calculator.
A useful first step
Want management with a clear written scope?
We send the checklist filled in for your account, set up tracking and run Facebook and Instagram ads with monthly reporting. From €1,249 a month plus ad spend.
Step 1 of 2
Apply now for Meta ads management
A few quick questions, about a minute. We usually reply within 2–3 hours.