
Ecommerce website design in Malta
Shopify, WooCommerce or custom, payments, delivery to Malta and Gozo, VAT and EU rules, and how to get the first sales.
Websites · Online shops
Delivery is where many small online shops in Malta win or lose repeat customers. The product can be perfect, but if the checkout does not say when it will arrive, the courier cannot find the house, or a Gozo order sits for a week, people go back to buying in person or from the big international sites. This guide compares the delivery options open to a shop in Malta and Gozo, shows how to set them up in your checkout, and covers the consumer rules you have to follow. Facts were checked against MaltaPost and EU sources on 1 November 2026.

Online shops in Malta usually deliver with a mix of their own delivery, a local courier, MaltaPost’s eSeller service, parcel lockers such as Easipik and click and collect. Give Gozo its own option and delivery days, show the cost and expected day before payment, and message customers when the order leaves. Deliver within 30 days unless agreed otherwise. Malta Digital sets this up in every shop it builds.
The short answer
Most shops in Malta use a mix of five options: their own delivery for nearby or bulky orders, a local courier, MaltaPost’s eSeller service, parcel lockers such as MaltaPost’s Easipik, and click and collect from a shop or workshop. Which mix is right depends on how many orders you send, how big and fragile they are, and how fast your customers expect them.
Whatever you choose, three things matter more than the carrier: show the delivery cost and the expected day before people pay, send a message when the order leaves, and make it easy to pick a different option. Malta is small, so customers compare you with the shop round the corner, not only with other websites.
The options

| Option | Best for | Watch out for |
|---|---|---|
| Your own delivery | Bulky, fragile or local orders, such as furniture, flowers and food; same-day in your area | Driver time, fuel and parking; hard to scale on busy days |
| Local courier company | Steady daily volumes across Malta; next-day delivery | Rates and pick-up times vary, so ask for a written quote and Gozo terms |
| MaltaPost eSeller | Parcels to Malta, Gozo and abroad with labels and tracking from one portal | Rates are tailored to each seller, so you need a quote before setting prices |
| Parcel lockers (Easipik) | Customers who are out during the day; small and medium parcels | Size and weight limits; parcels wait a limited time |
| Click and collect | Shops with a counter or workshop; customers nearby | Opening hours and a clear “ready to collect” message |
With MaltaPost’s eSeller service, you register with MaltaPost’s business sales team, then enter each parcel’s address and weight on the eSeller portal, print a label with a tracking number, and either book a courier pick-up or drop the parcels at a Post Office. Customers can follow the parcel on MaltaPost’s tracking page. MaltaPost also offers full e-fulfilment, where it stores, packs, labels and delivers your products for you, which can suit a shop that has outgrown the spare room.
Parcel lockers
A missed delivery costs you twice: a second trip, or a parcel sitting at a depot, and a customer who is annoyed before they have opened the box. Lockers solve much of this for small items. MaltaPost’s Easipik lockers are open 24 hours a day, 7 days a week, at locations across Malta and Gozo, including Victoria and Għajnsielem.
MaltaPost lists three locker sizes, up to 40 × 40 × 60 cm, and a maximum weight of 30 kg. Delivery to an Easipik locker is free for parcels delivered by MaltaPost; MaltaPost says a €3.50 charge applies when another courier delivers to the locker. Parcels stay in the locker for 72 hours, then go to the local Post Office. If you offer lockers at checkout, say this clearly so customers know how long they have to collect.
Gozo
Gozo customers often have the worst online shopping experience, and that is an opportunity. Some couriers deliver to Gozo only on set days or charge more, because parcels have to cross on the ferry. Do not hide this. Give Gozo its own delivery option at checkout, with its own price and the days you deliver, for example “Gozo: delivered on Tuesdays and Fridays”.
A Gozo customer who knows their order arrives on Friday is happy. One who expected next day and waits five days is not, and will tell you so in a review. If you sell small items, offering Gozo lockers or Post Office collection is often the fastest route.
Your checkout

Shopify and WooCommerce, the two platforms most small shops use, can both set delivery by zone and offer local delivery and local pick-up. Set up one zone for Malta and one for Gozo, each with its own rate and delivery days. Add a free delivery threshold only if your margins allow it, and add click and collect if you have a counter.
Malta addresses need some care. Many houses are known by a name rather than a number, so give customers room for a house name and delivery notes. Malta postcodes are three letters for the locality followed by four digits; MaltaPost has a postcode finder you can link to. Ask for a mobile number with the +356 code, because the courier will call or message before delivery.
Then tell customers what will happen. Show the expected delivery day on the product page and at checkout, send an order confirmation by email, and send a WhatsApp or SMS message when the parcel leaves and on the day it arrives. This cuts “where is my order?” messages more than anything else.
Apply now and tell us what you sell and how you deliver today. We’ll show you the delivery and checkout setup we’d use, or message us on WhatsApp.
Proof
From 1 January to 28 May 2026, an online store we ran ads for spent €95,470.88 on Facebook and Instagram. Meta Ads Manager tracked 9,085 website purchases worth €573,222.05, an average ROAS of 6.00.

Want a shop that is ready to sell, and ads that bring the orders? Contact us
The rules
Malta’s Electronic Commerce Act says prices on your site must show clearly whether tax and delivery costs are included. Under EU consumer law, which applies in Malta, you must deliver without undue delay and no later than 30 days after the order, unless you agreed a different time with the customer. If you miss the date, the customer can give you extra time and then cancel and get their money back.
Until the customer, or someone they name other than the courier, has the goods in their hands, the risk is yours. If a parcel is lost or damaged on the way, that is your problem to sort out with the courier, not the customer’s. This is one more reason to use tracked delivery and take a photo of the parcel before it leaves.
Returns are linked to delivery too. When a customer withdraws from an online purchase within the 14-day period, you have to refund the standard delivery cost they paid. You do not have to refund extra for an express option they chose, and the customer pays the cost of sending the item back, unless you agreed to pay it or did not tell them before they ordered. Say all of this in your delivery and returns page. Our guide to website legal requirements in Malta covers the rest.
Selling abroad
Once you sell to customers in other EU countries, the VAT on those sales can work differently. Above a combined EU threshold of €10,000 a year in cross-border sales to consumers, VAT is generally due in the customer’s country, and the EU One Stop Shop lets you declare it in one return. Outside the EU, customs paperwork and duties apply. These rules have details that matter, so ask your accountant before you switch on international shipping.
How we do it
When we build an online shop, delivery is part of the plan from day one. We set up your Malta and Gozo zones and rates, click and collect if you have a counter, clear delivery days on product pages and at checkout, Malta-friendly address fields, and order messages by email and WhatsApp. We also write the delivery and returns page with you, using your real terms, so customers know what to expect before they pay.
Online shops are quoted separately after a short call, because the work depends on the number of products, payments and delivery set-up. For a business that needs a website first, our websites start from €990, excluding VAT.
A few straight answers
Most use a mix of their own delivery, a local courier, MaltaPost’s eSeller service, parcel lockers such as Easipik, and click and collect.
It is MaltaPost’s service for online sellers. You register with MaltaPost’s business team, create labels with tracking numbers on the eSeller portal, and book a pick-up or drop parcels at a Post Office. Rates are tailored to each seller.
MaltaPost says Easipik delivery is free for parcels delivered by MaltaPost, and a €3.50 charge applies when another courier delivers to the locker. Parcels stay 72 hours before going to the local Post Office.
Give Gozo its own delivery option at checkout, with its own price and the days you deliver. Being clear matters more than being the cheapest.
Without undue delay and no later than 30 days, unless you agreed another time with the customer. If you miss it, the customer can give you extra time and then cancel for a refund.
You are. The risk passes to the customer only when they, or someone they name other than the courier, receive the goods.
Yes. We set up Malta and Gozo zones, rates, click and collect, delivery messages and the delivery and returns page as part of building your shop. Shops are quoted separately after a short call.
A useful first step
Malta and Gozo zones, click and collect, clear delivery days, order messages and a delivery and returns page in your own words. Online shops quoted after a short call.