Marketing agency · Gozo
We help businesses in Gozo get more bookings and customers with Facebook and Instagram ads, websites that turn visits into enquiries, and booking systems that save time. Plain prices, real results and one team for all of it.
Short answer: Malta Digital is a marketing agency for Gozo businesses that need more bookings and customers. We run Facebook and Instagram ads to three audiences: people in Gozo, people in Malta and tourists planning a trip. We also build the website and booking system the ads send people to. Ads management starts from €1,249 a month plus ad spend, websites from €990 and custom systems from €7,500.
Written by Johnny M, founder of Malta Digital · Updated 2 November 2026 · Malta & Gozo
Why Gozo is different
The same ad that works in Malta often fails in Gozo. Here is why, in plain words.
Gozo has a small local audience, a much bigger market a ferry ride away in Malta, and tourists who decide where to eat, stay and dive weeks before they arrive. A Gozo business usually needs all three.
If you only advertise to people who live in Gozo, you soon show the same ad to the same people again and again. They get tired of it and your costs go up. If you only target Malta, you miss the tourists already on the island looking for a table tonight. And if you only think about August, you are empty in February.
So we never run one campaign for “everyone”. We split your audience, give each group its own message and budget, and plan around your season instead of a flat monthly spend.
Who we help
If customers find you online and book, buy or enquire, we can help.
Direct bookings instead of paying platform commission on every stay. A booking website, ads to past and new guests, and a clear path from ad to booking. See how to get more direct bookings.
Fill quieter months with Malta weekend breaks and shoulder-season offers, and keep your rooms in front of tourists while they plan.
Ads to tourists who are already on the island and to Malta day-trippers, plus table bookings that do not depend on someone picking up the phone. See Facebook ads for restaurants.
Reach people while they plan their trip and while they are on the island, with ads that show the experience and a simple way to book a slot.
Live availability, online deposits and fewer double bookings with a rental booking system, plus ads timed for arrivals.
Reach customers in Malta as well as Gozo, with delivery options that are clear for both islands. See delivery for online shops.
Steady enquiries from Gozo and Malta, and a system that collects the details, books the job and sends reminders.
Plan for the season
Most Gozo businesses are busy in summer and quiet in winter. Your ads should follow that, not fight it.
The best time to fix your website, booking system and tracking, before the rush. Tourists start booking summer stays, so ads to people planning trips from abroad and to past guests start here.
Often the best return of the year. The weather is good, prices are lower and people in Malta are open to a weekend in Gozo. We push Malta audiences, Easter and long weekends, and tourists who travel outside the summer peak.
Many rentals are already full, so ad money moves to what still has space: tables, activities, hire and shops, aimed at tourists already on the island and Malta day-trippers. It is also the moment to collect reviews and guest details for next year.
Christmas, winter breaks and local customers. Smaller budgets, more targeted offers, and the planning for next season.
How it works
Four steps, the same for ads, websites and systems.
We look at your business, your season, your website and any ads you already run, then tell you honestly what we would change first.
We pick your audiences in Gozo, Malta and abroad, the message for each, the budget by month and what counts as a result.
We set up tracking, write and design the ads and, if needed, the website or booking page. Nothing goes live without your OK.
You get clear reports in euros: enquiries, bookings and sales. We move budget to what works and drop what does not.
Prices
Plain prices for Gozo and Malta businesses. You get a written scope and price before any work starts.
From€1,249 / month
Management fee · ad spend separate
For Gozo businesses that want more bookings, customers and enquiries from Meta ads, planned around their season.
From€990 project
Business Website from €2,490 · Growth Website from €4,900
Fast websites that turn visits into enquiries and bookings, for Gozo and Malta customers and tourists on their phones.
From€7,500 project
Custom system you own
For the part of your business that takes too much time: bookings, rentals, quotes, reminders or customer records.
Ad spend is paid straight to Meta or Google, so you always see exactly what was spent. Bigger packages: all prices.
Selected results
Results from Facebook and Instagram campaigns we manage. Client names are kept private.
Online sales · 1 Jan – 28 May 2026
Tracked in Meta Ads Manager.
Online sales · 12 weeks
Every $1 spent on ads brought back $5.35 in tracked sales.
Lead generation · 12 weeks
Enquiries collected straight from Facebook and Instagram.
What this means for Gozo
Your numbers will be smaller and more seasonal. The way we test, track and scale is the same.
Platform-attributed sales are not profit. These examples are not all Gozo businesses and are not a guarantee of future results.
Want results like these for your Gozo business? Apply now and tell us about your season.
What works in Gozo
A few things we do differently for Gozo businesses.
People in Malta need more than “come to Gozo”. A clear offer, a date and an easy booking: a weekend package, a festa-night menu, a winter rate. The ad shows what they get and how easy it is.
Most holidays are planned weeks ahead. We reach people in the countries your guests come from, in their own language where it helps, with photos of the real place, not stock pictures.
For restaurants, activities and hire, the best customer is someone in Gozo today. Short ads with a clear “book now” work better than long brand videos.
Gozo’s local audience is small. We limit how often the same people see your ads and refresh the creative, so locals do not get tired of you.
We set up tracking so you can see which ads brought real enquiries, bookings and sales. If an ad gets likes but no bookings, we stop it.
A useful first step
Tell us what you sell, when you are busy and when you are quiet. We’ll come back with an honest view of what we would do first. The first review costs nothing.
Help with the cost
Gozo businesses often get more support than businesses in Malta. Check the official terms before you sign anything.
A tax credit of up to 65% of eligible costs, or up to 85% for businesses operating from Gozo, with a higher cap for Gozo. Website, software and digital application development is listed. The work must be agreed in writing before it starts. Read our website grant guide.
Covers up to 50% of eligible software, cloud and AI costs in Malta, and up to 60% in Gozo. See our Digitalise your SME grant guide.
For licensed accommodation in Gozo: support for professional digital marketing to promote Gozo as a holiday destination. Check the current terms on Invest Gozo.
We do not decide who gets funding. Terms change, so always read the official guidelines. We give you a clear written scope and quotation, which these schemes usually ask for.
Being clear
If you mainly need daily posts, a social media manager may suit you better.
A few straight answers
Yes. We run Facebook and Instagram ads, build websites and set up booking and business systems for businesses in Gozo and Malta. Most of the work happens online, by email, our enquiry form and video calls, so you do not need to cross to Malta to work with us.
With us, Meta ads management starts from €1,249 a month plus ad spend, which you pay straight to Meta. Websites start from €990, €2,490 or €4,900 depending on the size, and custom booking or business systems start from €7,500. You get a written scope and price before any work starts.
It depends on your season, your prices and how many bookings or customers you need. Many Gozo businesses spend more from spring to early autumn and less in winter. We agree the ad budget with you before launch and change it month by month, so you are not paying for the same budget all year.
Yes, and for most Gozo businesses that is the point. We run separate campaigns for people in Gozo, people in Malta planning a day trip or a weekend, and tourists planning a holiday from the countries your guests come from, each with its own message, language and budget.
Facebook and Instagram ads are our main advertising service, because that is where most people in Malta and Gozo spend their time online. Google Ads is part of our Growth Partner package where people search for your service. We also build websites and booking systems, so the ad, the page and the booking work together.
No. We only do digital advertising that we can track, so you can see which ads brought enquiries, bookings and sales. We also do not offer daily organic posting, community management or influencer campaigns.
Often, yes. Micro Invest gives a tax credit of up to 65% of eligible costs, or up to 85% for businesses operating from Gozo, and it lists website and software development. The Digitalise your SME grant covers up to 60% in Gozo. Licensed accommodation in Gozo can also look at the Invest Gozo marketing scheme. Always check the current terms on the official page before you sign anything.
Yes. We build fast websites with a clear booking route, run ads to past guests and new ones, and set up tracking so you can see which bookings came from your own site instead of a booking platform. Our guide to direct bookings for hotels and rentals explains how.
Yes. Campaigns we manage have turned €95k of Meta ad spend into €573k of tracked sales, made $150K in 12 weeks at a 5.35x return on ad spend, and brought in 478 leads. Client names are kept private, and past results are not a promise of future results.
Ads can bring the first enquiries within days of launch, but the first few weeks are for testing messages and audiences. For seasonal businesses we start four to eight weeks before the busy period, so the campaigns are already tested when people start booking.
No. We work with businesses across Malta and Gozo, mostly online. You can apply through the form on this page or email johnny@malta-digital.com, and we usually reply within 2–3 hours.
A useful first step
Tell us what you sell, who your customers are and when you are busy. We’ll reply with an honest view of what to do first in Gozo, Malta and abroad, and what it would cost.
Step 1 of 3
A few quick questions, about a minute. Malta & Gozo. We usually reply within 2–3 hours.